The Effects of Situational Context on Information Valuation
A commonality between simple, everyday tasks and complex, military operations is that they both are dependent on decision-making. In this era of big data, successful decision-making is reliant on the effective contextual exploitation of information. Understanding information and its value within context is a complicated task. For this research context is defined as the macro environment surrounding a decision space. With that understanding, the U.S. Army Research Laboratory (ARL) in collaboration with Towson University is investigating how humans perceive and judge information value within varying context. This paper highlights the experimental design and presents the early findings of an Amazon Mechanical Turk (MTurk) experiment where a human population judged the effects of varying information sources on three different online purchase contexts. Preliminary results indicate that information and situational context play a significant role in discerning information value.
KeywordsSituational context Information value Decision-Support agents Amazon Mechanical Turk
The Research Associateship Program at USARL administrated by ORAU supported this research.
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