Proposal of a Method to Evoke Cross-Cultural Communication by Using Digital Signage

  • Kimi UedaEmail author
  • Motoki Urayama
  • Hiroshi Shimoda
  • Hirotake Ishii
  • Rika Mochizuki
  • Masahiro Watanabe
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 903)


A method of evoking cross-cultural communication between Japanese and foreign tourists with using digital signage has been proposed in this study aiming to improve foreigners’ sightseeing experience in Japan. The proposed method utilizes a digital signage with interactive design, which resembles some jigsaw puzzle and requires gestures and cooperative work to see complete information, to evoke communications between the signage users. The results of evaluation experiment showed that the proposed method can evoke cross-cultural communication significantly more than conventional slideshow-type information presenting method.


Digital signage Cross-cultural communication Cooperative work 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Kimi Ueda
    • 1
    Email author
  • Motoki Urayama
    • 1
  • Hiroshi Shimoda
    • 1
  • Hirotake Ishii
    • 1
  • Rika Mochizuki
    • 2
  • Masahiro Watanabe
    • 2
  1. 1.Kyoto UniversityKyotoJapan
  2. 2.Service Evolution LaboratoriesNippon Telegraph and Telephone CorporationYokosukaJapan

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