Flaws pp 13-38 | Cite as

The Rise of Shark “Attack” Discourse

  • Christopher L. Pepin-Neff


This chapter examines the history and social construction of shark of “attacks” from a social-political point of view. I highlight how shark “attack” was an invented term that replaced “shark bite” and “shark accident” in the academic and media lexicon. I note that the phrase is being used to describe events with no injury because shark “attack” has been solidified in the social consciousness with a vivid fatal outcome. In summary, this chapter challenges the continued use of shark “attack” language, pushes back on sensational media reporting, and informs public perceptions regarding human-shark encounters.


Sharks Shark attack Emotions Public policy 


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© The Author(s) 2019

Authors and Affiliations

  • Christopher L. Pepin-Neff
    • 1
  1. 1.University of SydneySydneyAustralia

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