Transferring Cultural Knowledge Through Arts: Two Digital Stories

  • Meliha Handzic
  • Mersiha Ismajloska
Part of the Knowledge Management and Organizational Learning book series (IAKM, volume 7)


This chapter addresses the role of digital storytelling in knowledge transfer. Specifically, the chapter presents two cases that utilise different digital storytelling techniques and tools in order to transfer cultural knowledge. The first case applies static infographic and the second case dynamic 3D animated approach. The chapter points out that each approach has advantages and disadvantages and suggests that the choice of the most appropriate one may be contingent upon the context. Overall, the chapter clearly shows the value of digital storytelling as an aid to transferring traditional cultural values from the past and turning them into fertile ground for growing new cultural values and goods.


Knowledge transfer Digital storytelling Cultural knowledge Infographics 3D animation 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Meliha Handzic
    • 1
  • Mersiha Ismajloska
    • 2
  1. 1.International Burch UniversitySarajevoBosnia and Herzegovina
  2. 2.University of Information Science and Technology “St. Paul the Apostle”Ohrid, NorthMacedonia

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