Internationalization of Brazilian High-Tech Startups
In this chapter we discuss how high-tech startups, as nascent businesses with limited resources, succeed in international markets. Based on survey results and case studies, the chapter offers an overview of the drivers that influence the internationalization of startups and presents cases of successful internationalized startups from Brazil. We used a mixed method approach, combining a quantitative survey and a multiple-case study methodology. We divide these drivers into organizational drivers, entrepreneur-related drivers, and external drivers, through a survey applied to Brazilian startups. Additionally, based on eight case studies, we analyzed the necessary drivers, related to digital capabilities, for these companies to pursue an internationalization process.
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