Corporate Wrongdoing and Reputational Risk: A Genealogical Analysis of Toyota’s Recall Crisis in 2010
Many Japanese corporations that demonstrated wrongdoings have poorly responded to public criticism and were subsequently dragged into various corporate crises. The managers in these corporations did not speak or behave in a responsible manner during the crises. In addition, they also offered negative views on corporate social responsibility (CSR) years before the crisis, disqualifying them from being considered responsible corporate citizens. By using a genealogical analysis, the author investigates their views on CSR and CSR-related activities before the crisis. In this study, the author conducts an analysis of Toyota’s recall crisis in 2010 as an example.
KeywordsCorporate wrongdoings Reputational risk Corporate crisis CSR Ethics Stakeholder Toyota
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