Advertisement

How Communities Affect the Technology Acceptance Model in the Retail Sector

  • Daniele PederzoliEmail author
Chapter
Part of the Lecture Notes in Information Systems and Organisation book series (LNISO, volume 30)

Abstract

The technology acceptance model has greatly evolved since its first appearance in the literature around 30 years ago. One of the most important changes has been the increasing influence of social activities on the adoption of technology in everyday life. Technologies allow customer to create communities that can exert a strong influence in the process of technology acceptance, especially in retailing where the relations between companies and consumers are a fundamental part of the everyday activity. In our study, we have analyzed how groups of consumers create value during the shopping process and help one other to manage relations with technologies and overcome the perceived threats of the shopping and user experience.

Keywords

Technology acceptance model Community Retail Co-creation 

References

  1. 1.
    Davis, F.: Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Q. 13, 319–340 (1989)CrossRefGoogle Scholar
  2. 2.
    Davis, F., Bagozzi, R., Warshaw, P.: User acceptance of computer technology: a comparison of two theoretica models. Manage. Sci. 35, 982–1003 (1989)CrossRefGoogle Scholar
  3. 3.
    Pantano, E., Di Pietro, L.: Understanding consumer’’ acceptance of technology-based innovations in retailing. J. Technol. Manage. Innov. 7(4), 1–19 (2012)CrossRefGoogle Scholar
  4. 4.
    Svendsen, G.B., Johnsen, J.-A.K., Almas-Sorensen, L., Vitterso, J.: Personality and technology acceptance: the influence of personality factors on the core constructs of the technology acceptance model. Behav. Inf. Technol. 32(4), 323–334 (2013)CrossRefGoogle Scholar
  5. 5.
    Ingham, J., Cadieux, J., Abdelouahab, M.B.: e-Shopping acceptance: a qualitative and meta-analytical review. Inf. Manage. 52, 44–60 (2015)CrossRefGoogle Scholar
  6. 6.
    Ha, S., Stoel, L.: Consumer e-shopping acceptance: antecedents in a technology acceptance model. J. Bus. Res. 62, 565–571 (2009)CrossRefGoogle Scholar
  7. 7.
    Agrebi, S., Jallais, J.: Explain the intention to use smartphones for mobile shopping. J. Retail. Consum. Serv. 22, 16–23 (2015)CrossRefGoogle Scholar
  8. 8.
    Bagozzi, R.P.: The legacy of the technology acceptance model and a proposal for a paradigm shift. J. Assoc. Inf. Syst. 8(4), 243–254 (2007)Google Scholar
  9. 9.
    Venkatesh, V., Morris, M.G., Davis, G.B., Davis, F.D.: User acceptance of information technology: toward a unifying theory. MIS Q. 23(3), 425–478 (2003)CrossRefGoogle Scholar
  10. 10.
    Venkatesan, R., Kumar, V., Ravishanker, N.: Multichannel shopping: causes and consequences. J. Mark. 71, 114–123 (2007)CrossRefGoogle Scholar
  11. 11.
    Cao, L., Li, L.: The impact of cross-channel integration on retailers’ sales growth. J. Retail. 91, 198–216 (2015)CrossRefGoogle Scholar
  12. 12.
    Sevitt, D., Samuel, A.: How pinterest puts people in stores. Harv. Bus. Rev. 26–27 (2013)Google Scholar
  13. 13.
    Ström, R., Vendel, M., Bredican, J.: Mobile marketing: a literature review of its value for consumers and retailers. J. Retail. Consum. Serv. 21, 1001–1012 (2014)CrossRefGoogle Scholar
  14. 14.
    McGoldrick, P.J., Collins, N.: Multichannel retailing: profiling the multichannel shopper international review of retail. Distrib. Consum. Res. 17(2), 139–158 (2007)CrossRefGoogle Scholar
  15. 15.
    Konus, U., Verhoef, P.C., Neslin, S.A.: Multichannel shopper segments and their covariates. J. Retail. 84(4), 398–413 (2008)CrossRefGoogle Scholar
  16. 16.
    Kushwaha, T., Shankar, V.: Are multichannel customers really more valuable? The moderating role of product category characteristics. J. Mark. 77, 67–85 (2013)CrossRefGoogle Scholar
  17. 17.
    Kotler, P.: Atmospherics as marketing tool. J. Retail. 49, 48–64 (1973/74)Google Scholar
  18. 18.
    Holbrook, M.B., Hirschman, E.C.: The experiential aspects of consumption: consumer fantasies, feelings, and fun. J. Consum. Res. 9, 132–140 (1982)CrossRefGoogle Scholar
  19. 19.
    Donovan, R.J., Rossiter, J.R.: Store atmosphere: an environmental psychology approach. J. Retail. 58, 34–57 (1982)Google Scholar
  20. 20.
    Donovan, R.J., Rossiter, J.R., Marcoolyn, G., Nesdale, A.: Store atmosphere and purchasing behavior. J. Retail. 70, 283–294 (1994)CrossRefGoogle Scholar
  21. 21.
    Babin, B.J., Attaway, J.S.: Atmospheric affect as a tool for creating value and gaining share of customer. J. Bus. Res. 49, 91–99 (2000)CrossRefGoogle Scholar
  22. 22.
    Kaltcheva, V.D., Weitz, B.A.: When should a retailer create an exciting store environment? J. Market. 70, 107–118 (2006)CrossRefGoogle Scholar
  23. 23.
    Pantano, E., Naccarato, G.: Entertainment in retailing: the influence of advanced technologies. J. Retail. Consum. Serv. 17, 200–204 (2010)CrossRefGoogle Scholar
  24. 24.
    Bäckström, K., Johansson, U.: Creating and consuming experiences in retail store environments: comparing retailer and consumer perspectives. J. Retail. Consum. Serv. 13, 417–430 (2006)CrossRefGoogle Scholar
  25. 25.
    Poncin, I., Ben Mimoun, M.S.: The impact of “e-atmospherics”on physical stores. J. Retail. Consum. Serv. 21, 851–859 (2014)CrossRefGoogle Scholar
  26. 26.
    Pantano, E., Migliarese, P.: Exploiting consumer-employee-retailer interactions in technology-enriched retail environments through a relational lens. J. Retail. Consum. Serv. 21, 958–965 (2014)CrossRefGoogle Scholar
  27. 27.
    Henderson, R., Rickwood, D., Roberts, P.: The beta test of an electronic supermarket. Interact. Comput. 10(4), 385–399 (1998)CrossRefGoogle Scholar
  28. 28.
    Barkhi, R., Wallace, L.: The impact of personality type on purchasing decisions in virtual stores. Inf. Technol. Manage. 8/4, 313–330 (2007)CrossRefGoogle Scholar
  29. 29.
    Ashraf, A.R., Thongpapanl, N., Auh, S.: The application of the technology acceptance model under different cultural contexts: the case of online shopping adoption. J. Int. Market. 22(3), 68–93 (2014)CrossRefGoogle Scholar
  30. 30.
    Prahalad, C., Ramaswamy, V.: Co-creation experiences: the next practice in value creation. J. Interact. Mark. 18(3), 5–14 (2004)CrossRefGoogle Scholar
  31. 31.
    Grönroos, C.: Service logic revisited: who create value? And who co-create? Eur. Bus. Rev. 20(4), 298–314 (2008)CrossRefGoogle Scholar
  32. 32.
    Payne, A., Storbacka, K., Frow, P.: Managing the co-creation of value. J. Acad. Mark. Sci. 36, 83–96 (2008)CrossRefGoogle Scholar
  33. 33.
    Ranjan, K.R., Read, S.: Value co-creation: concept and measurement. J. Acad. Mark. Sci. 44, 290–315 (2016)CrossRefGoogle Scholar
  34. 34.
    Shamim, A., Ghazali, Z.: A conceptual model for developing customer value co-creation behaviour in retailing. Glob. Bus. Manage. Res.: Int. J. 6(3), 185–196 (2014)Google Scholar
  35. 35.
    Andreu, L., Sanchez, I., Mele, C.: Value co-creation among retailers and consumers: new insights into the furniture market. J. Retail. Consum. Serv. 17, 241–250 (2010)CrossRefGoogle Scholar

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.NEOMA Business SchoolMont-Saint-AignanFrance

Personalised recommendations