Applying Cultural Tourism in the Revitalisation and Enhancement of Cultural Heritage: An Integrative Approach

  • Daniela Angelina JelinčićEmail author
  • Yoel Mansfeld
Part of the The Urban Book Series book series (UBS)


This chapter focuses on cultural tourism as a means of cultural heritage revitalisation representing specific soft models, which can help revive heritage sites. The visible trends of increasing cultural tourism together with the new profile of tourists interested in cultural heritage go hand in hand with the revitalisation needs of the cultural heritage sector. Still, not all heritage sites are equally attractive nor are they all successful in cultural tourism development. Current research has pointed out the leading principles of heritage revitalisation based on cultural tourism development. These can be applied in order to increase the attractiveness of a given site while maintaining its physical, economic and socio-cultural sustainability. The chapter discusses an integrated approach to revitalisation which entails social, territorial, economic as well as the knowledge/education component directly visible in participatory governance, public management of heritage and the gradual integration of sustainability aspects into heritage management. The strong involvement of the community in the revitalisation process is the key principle. The accumulated body of knowledge has further detected several success factors linked to modern storytelling in heritage interpretation for the cultural tourism market; these are the use of creative industries as bearers of symbolic cultural values, engaged activities through participatory experience tourism, and the creation of a tourism offer based on experience economy design principles. The need to involve all five senses in experience creation and to stir visitors’ emotions is emphasised.


Cultural tourism Integrated revitalisation Participatory approach Creative industries Experience economy 


  1. Council of Europe (2017a) European cultural heritage strategy for the 21st century. Available via Direção-General de Património Cultural. Accessed 25 Jan 2018
  2. Council of Europe (2017b) Recommendation of the committee of ministers to member states on the European cultural heritage strategy for the 21st century. Available via Council of Europe. Accessed 27 Feb 2018
  3. Čopič V, Uzelac A, Primorac J et al (2011) Encouraging private investment in the cultural sector. European Parliament, BrusselsGoogle Scholar
  4. de Bruin A, Jelinčić DA (2016) Toward extending creative tourism: participatory experience tourism. Tour Rev 71(1):57–66CrossRefGoogle Scholar
  5. European Commission (2016) Towards more efficient financial ecosystems: innovative instruments to facilitate access to finance for the cultural and creative sectors (CCS): good practice report. European Union, Directorate-General for Education, Youth, Sport and Culture, LuxembourgGoogle Scholar
  6. European Commission (2018) Cultural tourism Accessed 25 Jan 2018
  7. European Investment Bank (2008) JESSICA: A new way of using EU funding to promote sustainable investments and growth in urban areas. Available via European Investment Bank. Accessed: 25 Jan 2018
  8. Jelinčić DA (2017) Modeli kulturnog turizma u funkciji revitalizacije i unaprjeđenja kulturne baštine. In: Obad Šćitaroci M, Bojanić Obad Šćitaroci B (eds) Modeli revitalizacije i unaprjeđenja kulturnog naslijeđa. Arhitektonski fakultet Sveučilišta u Zagrebu, Zagreb, pp 82–83Google Scholar
  9. Jelinčić DA, Senkić M (2017) Creating a heritage tourism experience: the power of senses. Etnološka tribina: J Croat Ethnol Soc 47(40):109–126. Scholar
  10. Mgonja JT, Sirima A, Backman KF et al (2015) Cultural community-based tourism in Tanzania: lessons learned and way forward. Dev South Afr 32(3):377–391CrossRefGoogle Scholar
  11. Mtapuri O, Giampiccoli A (2016) Towards a comprehensive model of community-based tourism development. S Afr Geogr J 98(1):154–168CrossRefGoogle Scholar
  12. Oppio A, Torrieri F (2016) Supporting public-private partnership for economic and financial feasibility of urban development. Procedia—Soc Behav Sci 223:62–68CrossRefGoogle Scholar
  13. Pine BJ II, Gilmore JH (1998) Welcome to the experience economy. Harvard Bus Rev 76(4):97–105Google Scholar
  14. Psychogiopoulou E (2015) The cultural open method of coordination. In: Psychogiopoulou E (ed) Cultural governance and the European Union: protecting and promoting cultural diversity in Europe. Palgrave Macmillan, London, pp 37–48. Scholar
  15. Radej B, Pirkovič J, Paquet P (2017) Smart heritage policy. In: Working paper 10(1). Slovenian Evaluation Society. Accessed 2 Jun 2018
  16. Richards G, Raymond C (2000) Creative tourism. ATLAS News 23:16–20Google Scholar
  17. Salazar NB (2012) Community-based cultural tourism: issues, threats and opportunities. J Sustain Tour 20(1):9–22CrossRefGoogle Scholar
  18. Su MM, Wall G (2014) Community participation in tourism at a world heritage site: Mutianyu Great Wall, Beijing, China. Int J Tour Res 16(2):146–156CrossRefGoogle Scholar
  19. Taylor M, Murph C (2017) An analysis on community based heritage tourism: a resource for a small community in rural County Clare, Ireland. World Acad Sci, Eng Technol, Int J Soc Tour Sci 4(4):4–9Google Scholar
  20. Theerapappisit P (2012) The bottom-up approach of community-based ethnic tourism: a case study in Chiang Rai. In: Kasimoglu M, Aydin H (eds) Strategies for tourism industry—micro and macro perspectives. InTech, Rijeka, pp 267–294Google Scholar
  21. Timothy DJ (2011) Cultural heritage and tourism: an introduction. Channel View Publications, BristolGoogle Scholar
  22. UNWTO (2015) Affiliate members global reports, volume twelve—cultural routes and itineraries. UNWTO, MadridGoogle Scholar
  23. Ventura C, Cassalia G, Della Spina L (2016) New models of public-private partnership in cultural heritage sector: sponsorships between models and traps. Procedia—Soc Behav Sci 223:257–264CrossRefGoogle Scholar
  24. Zapata MJ, Hall CM, Lindo P et al (2011) Can community-based tourism contribute to development and poverty alleviation? Lessons from Nicaragua. Curr Issues Tour 14(8):725–749CrossRefGoogle Scholar

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Institute for Development and International RelationsZagrebCroatia
  2. 2.Department of Geography & Environmental Studies, Center for Tourism, Pilgrimage & Recreation ResearchUniversity of HaifaHaifaIsrael

Personalised recommendations