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Data Analytics and Predictive Analytics: How Technology Fits into the Equation

  • Brian J. GalliEmail author
  • Gabrielle Muniz
Chapter

Abstract

The purpose of this research is to inform readers about data analytics and predictive analytics through their various applications and examples of their benefits. Technology is becoming more integrated into daily life, and the amount of data that is obtained and processed by that technology is quite robust. Most people with accounts that are connected to the Internet have their data collected by these companies. Then, they either package and sell the data or use it for marketing purposes. Also, data analytics is an integral part of artificial intelligence development. Despite predominantly being used for marketing other companies, such as healthcare, providers can use existing healthcare information to predict the development of other future complications. This field is vast and growing at a rapid rate, with more technological devices becoming commonplace. Thus, it is essential to understand the benefits and drawbacks of this technology, as it will be an integral aspect of life in the coming years.

Keywords

Analytics Data Information Predictive analytics Technology 

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Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.Long Island UniversityBrookvilleUSA

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