Consumption: Different Perspectives and Academic Responsibilities
The term consumption is used in different academic disciplines in different ways. Depending on their specific academic background, scholars ask how supply and demand or, in other words, production and consumption in business and society, are related to each other. Or they like to investigate how individual people or societies realize their consumption practices. These consumption practices are illuminated by differing empirical answers concerning how much money actors spend on specific goods and services. Consumption research also inquires into the preference structures of individual actors and their households which govern their consumption behaviour. How consistent are preference structures due to changing empirical backgrounds of time, space and related culture? Finally, consumption research is also concerned with the relationship between earnings and spending. Over the last seventy years, consumption research has evolved in many different directions, and current consumption research is becoming increasingly interdisciplinary.
KeywordsConsumption research Consumption behaviour Business and society
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