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Introduction

  • Dieter BögenholdEmail author
  • Farah Naz
Chapter

Abstract

In contemporary societies, nearly everything can be seen as a kind of consumption. Consuming as buying, eating, drinking, wearing clothes or travelling is processed as a kind of taking and using goods or services. Consumption processes are part of many different academic disciplines. Consumption does not only involve a series of different processes like choosing a product, buying, using and repairing something or managing waste, it is also about the legitimacy of products and their markets. How we consume is dependent not only upon the concrete society and time in which we live but also upon our preferences, depending upon our lifestyles and related tastes, which are almost always related to our position in the system of social classes. What do we want to possess, which goods are part of our dreams, for which purposes do we save money? All of these questions provide answers as to how human beings furnish their lives, also in relation to material goods.

Keywords

Consumption Consuming Markets Taboo markets 

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  1. 1.Department of SociologyUniversity of KlagenfurtKlagenfurt, CarinthiaAustria
  2. 2.Department of Sociology and CriminologySargodha UniversitySargodhaPakistan

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