Advertisement

DEMO as a Tool of Value Co-creation Strategy Realization

  • Eduard Babkin
  • Pavel MalyzhenkovEmail author
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 334)

Abstract

Value co-creation is a new notion in contemporary business practice, which is now also becoming one of the key marketing concepts. The success of the value co-creation strategy is based on the DART (dialogue, access, risk-benefits and transparency) concept which is emerging as the basis for interaction between the consumer and the firm. Still, the lack of a formalized approach towards the representation of the DART mechanism remains an issue. Thus, the purpose of the present paper is to describe a formal approach based on DEMO methodology tools as an attempt aimed at value co-creation process modelling.

Keywords

Service-dominant logics DEMO Value co-creation Transaction patterns 

Notes

Acknowledgments

The reported study was funded by Russian Fund of Basic Research according to the research project № 16-06-00300-a.

References

  1. 1.
    Babkin, E., Malyzhenkov, P.: Assessment of brand competences in a family business: a methodological proposal. In: Pergl, R., Molhanec, M., Babkin, E., Fosso Wamba, S. (eds.) EOMAS 2016. LNBIP, vol. 272, pp. 129–138. Springer, Cham (2016).  https://doi.org/10.1007/978-3-319-49454-8_9CrossRefGoogle Scholar
  2. 2.
    Brambilla, M., Fraternali, P., Vaca, C.: BPMN and design patterns for engineering social BPM solutions. In: Daniel, F., Barkaoui, K., Dustdar, S. (eds.) BPM 2011. LNBIP, vol. 99, pp. 219–230. Springer, Heidelberg (2012).  https://doi.org/10.1007/978-3-642-28108-2_22CrossRefGoogle Scholar
  3. 3.
    Dietz, J.L.G.: Enterprise Ontology: Theory and Methodology. Springer, Heidelberg (2006).  https://doi.org/10.1007/3-540-33149-2CrossRefGoogle Scholar
  4. 4.
    Durugbo, C., Pawar, K.: A unified model of the co-creation process. Exp. Syst. Appl. 41, 4373–4387 (2014)CrossRefGoogle Scholar
  5. 5.
    Feltus, C., Proper, E.: Conceptualization of an abstract language to support value co-creation. In: Federated Conference on Computer Science and Information Systems Proceedings. IEEE (2017)Google Scholar
  6. 6.
    Gronroos, C., Ravald, A.: Service as business logic: implications for value creation and marketing. J. Serv. Manag. 22(1), 5–22 (2011)CrossRefGoogle Scholar
  7. 7.
    Hunka, F., van Kervel, S.J.H.: The REA model expressed in a generic DEMO model for co-creation and co-production. In: Aveiro, D., Pergl, R., Guizzardi, G., Almeida, J.P., Magalhães, R., Lekkerkerk, H. (eds.) EEWC 2017. LNBIP, vol. 284, pp. 151–165. Springer, Cham (2017).  https://doi.org/10.1007/978-3-319-57955-9_12CrossRefGoogle Scholar
  8. 8.
    Mazur, J., Zaborek, P.: Validating DART model. Int. J. Manag. Econ. 44, 106–125 (2014)CrossRefGoogle Scholar
  9. 9.
    Payne, A., Storbacka, K., Frow, P.: Managing the co-creation of value. J. Acad. Mark. Sci. 36, 83–96 (2007)CrossRefGoogle Scholar
  10. 10.
    Prahalad, C., Ramaswamy, V.: Co-creation experiences: the next practice in value creation. J. Interact. Mark. 18(3), 5–14 (2004)CrossRefGoogle Scholar
  11. 11.
    Vargo, S., Lusch, S.: Evolving to a new dominant logic for marketing. J. Mark. 68(1), 1–17 (2004)CrossRefGoogle Scholar
  12. 12.
    Von Maltzahn, C.-F.: Co-creating individuals: a roadmap to value creation in fashion retailing. Amsterdam University of Applied Sciences (2016)Google Scholar

E-resources

  1. 13.
  2. 14.
    Guerreiro, S.: Optimizing Business Processes Compliance Using an Evolvable Risk-Based Approach. https://www.researchgate.net/publication/290122993_Optimizing_Business_Processes_Compliance_Using_an_Evolvable_Risk-Based_Approach
  3. 15.
    Pombinho, J.: Customer Experience-based Value Network Design & Engineering. https://www.researchgate.net/project/Customer-Experience-based-Value-Network-Design-Engineering
  4. 16.
    Pombinho, J.: Objectifying Value Co-creation – An Exploratory Study. https://www.researchgate.net/publication/303513100_Objectifying_Value_Co-creation_-_An_Exploratory_Study

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Department of Information Systems and TechnologiesNational Research University – Higher School of EconomicsNizhny NovgorodRussia

Personalised recommendations