DEMO as a Tool of Value Co-creation Strategy Realization

  • Eduard Babkin
  • Pavel MalyzhenkovEmail author
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 334)


Value co-creation is a new notion in contemporary business practice, which is now also becoming one of the key marketing concepts. The success of the value co-creation strategy is based on the DART (dialogue, access, risk-benefits and transparency) concept which is emerging as the basis for interaction between the consumer and the firm. Still, the lack of a formalized approach towards the representation of the DART mechanism remains an issue. Thus, the purpose of the present paper is to describe a formal approach based on DEMO methodology tools as an attempt aimed at value co-creation process modelling.


Service-dominant logics DEMO Value co-creation Transaction patterns 



The reported study was funded by Russian Fund of Basic Research according to the research project № 16-06-00300-a.


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Department of Information Systems and TechnologiesNational Research University – Higher School of EconomicsNizhny NovgorodRussia

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