Designing More Sustainable Business Models, Services, and Products: How Design Foresight Outcomes Can Guide Organizational Sustainability of SME Manufacturers

  • Alexandre JoyceEmail author
Part of the CSR, Sustainability, Ethics & Governance book series (CSEG)


Many businesses such as manufacturers base their business model on selling more products. With the goal of helping organizations design their business models to be more sustainable, a design approach can be used in foresight workshops to arrive at more sustainable business models, as illustrated with five participating small and medium-sized enterprise (SME) manufacturers. This is demonstrated by building on three levels of design outcomes: business models, services and products. The results show that the design outcomes were evolutive, open-ended and integrative. The sustainable business model design outcomes address three levels of management decisions in organizations, i.e. strategic, tactical and operational. A pyramid diagram can serve as a guide for SMEs. The design outcomes can inspire other SMEs to generate their own visions of a sustainable business model for their organization.


Foresight Design outcomes Sustainable business models Action research Organizational levels Service scenario Product functions SME Vision 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Concordia UniversityMontréalCanada

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