Mixed Reality Applications in Industry: Challenges and Research Areas

  • Thomas MoserEmail author
  • Markus Hohlagschwandtner
  • Gerhard Kormann-Hainzl
  • Sabine Pölzlbauer
  • Josef Wolfartsberger
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 338)


Mixed reality (both virtual reality and augmented reality) technologies and applications have become increasingly important in recent years. However, from a technical, organizational and psychological point of view, there are still some challenges for industrial use in real operation - this is also proven by the well-known hype cycle of Gartner, who currently sees the technology in the ‘valley of disappointment’. The currently available products in the field of mixed reality are to be considered as individual solutions throughout and also suitable for a wide application under industrial conditions only conditionally. In addition, pre-projects with production companies and plant manufacturers show that the technologies and the associated operational opportunities are still largely unexploited for SMEs. This paper summarizes the challenges and potential research fields in the areas of interaction and usability, immersion and storytelling, and international business processes and stakeholder acceptance.


Mixed reality Industrial applications Interaction Immersion Storytelling Stakeholder acceptance 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Thomas Moser
    • 3
    Email author
  • Markus Hohlagschwandtner
    • 1
  • Gerhard Kormann-Hainzl
    • 2
  • Sabine Pölzlbauer
    • 1
  • Josef Wolfartsberger
    • 4
  1. 1.FOTEC Forschungs- und Technologietransfer GmbHWiener NeustadtAustria
  2. 2.IMC University of Applied Sciences KremsKremsAustria
  3. 3.St. Pölten University of Applied SciencesSt. PöltenAustria
  4. 4.University of Applied Sciences Upper AustriaSteyrAustria

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