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External Business Context

  • Fredrik MilaniEmail author
Chapter

Abstract

In this chapter, the concept of external business context (outside of an organization) and its relevance for analysts working on change initiatives are discussed. The focus is set on introducing most common methods for external business context analysis such as PEST analysis, Porters Five Forces, and trend analysis.

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Information SystemsUniversity of TartuTartuEstonia

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