Consumer Behavior in Life Course Context

  • George P. Moschis


Within the life course paradigm that is outlined in Fig.  3.1 (Chap.  3), this chapter presents research in consumer behavior that can be viewed in the context of this broad conceptual framework. Organized in line with this framework, the chapter explicates life course conceptual and theoretical notions to provide new insights into the study of consumer behavior. It cites and interprets consumer research that supports these views and demonstrates how displaced theories and previous findings can be integrated within life course paradigm to develop general propositions (Table 4.1) for the relationships in Fig.  3.1, without reference to specific variables, to provide conceptual directions for future research. These propositions in turn serve as bases for illustrating (in chapters that follow) how the life course paradigm could be applied to consumer research to enrich or improve previous efforts, and they help provide a template for research in select areas.


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Authors and Affiliations

  • George P. Moschis
    • 1
  1. 1.Department of MarketingGeorgia State UniversityAtlantaUSA

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