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Introduction

  • George P. Moschis
Chapter

Abstract

In a recent article that reviews the literature on the widely researched topics of materialism and compulsive buying, the author concludes that the large number of studies on these topics has produced findings that could be described as inconclusive, contradictory, and limited (Moschis 2017). He attributes these conclusions to a variety of reasons that have been major roadblocks to knowledge development, ranging from the use of limited and single theoretical perspectives to measurement and methods of analysis used. For example, with respect to theory, previous studies tend to subscribe to single perspectives that likely provide inadequate understanding of these phenomena; and many such studies also acknowledge the diversity of the factors relevant to several theories. Similarly, the dominant perspectives employed have been viewed as competing, although they are likely complementary; and there has been little effort to integrate the different perspectives into an overarching theoretical or conceptual framework that could help study materialism and compulsive buying in a more systematic and holistic manner. This author also notes that, while researchers in other disciplines increasingly develop and subscribe to multi-theoretical frameworks, research in the consumer field does not follow this trend. These observations likely apply to other and less frequently researched areas of consumer behavior.

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Authors and Affiliations

  • George P. Moschis
    • 1
  1. 1.Department of MarketingGeorgia State UniversityAtlantaUSA

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