Profiling User Colour Preferences with BFI-44 Personality Traits

  • Magdalena Wieloch
  • Katarzyna Kabzińska
  • Dominik Filipiak
  • Agata Filipowska
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 339)


Nowadays, a lot of attention is paid to personalisation of services and content presented to a user. Personalisation is based on profiles of a users built on top of diverse data: logs, texts, pictures, etc. The goal of the paper is to analyse a connection between a type of user’s personality and his colour preferences, to enable for personalisation. To reach this goal, correlations between outcomes of BFI-44 Personality Traits and colour preferences inspired by Plutchik’s Wheel of Emotions for individual users were analysed. 144 respondents had been surveyed with a questionnaire to enable the analysis. The results were analysed using linear models for different personality traits. Outcomes, together with their quality assessment, are presented in the paper.


User profiling Online social networks User profile Activity recognition and understanding 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Magdalena Wieloch
    • 1
  • Katarzyna Kabzińska
    • 1
  • Dominik Filipiak
    • 1
  • Agata Filipowska
    • 1
  1. 1.Department of Information Systems, Faculty of Informatics and Electronic EconomyPoznań University of Economics and BusinessPoznańPoland

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