Exploring Business Model Changes in Software-as-a-Service Firms

  • Eetu LuomaEmail author
  • Gabriella Laatikainen
  • Oleksiy Mazhelis
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 336)


This paper reports the findings from research on the changes in the business models of Software-as-a-Service (SaaS) firms. The extant literature defines these firms through the use of cloud computing technologies as part of their products and service. However, current literature is missing consideration of the effects of adopting these technologies on the elements of business model, including value proposition, activities, structure and revenue logic. This paper presents findings from 324 responses to a questionnaire survey on how these business model elements of software firms have changed as a result of adopting cloud computing technologies and competitive pressures, and identifies the differences in changes between the SaaS firms originating from software product and software services business. The findings suggest that the SaaS firms are generally unifying their core product offering and pricing across customers and increasing their sales efforts. Besides, the two types of SaaS firms are different in terms of their software-related activities. The present study therefore provides insights into development of the software market, where SaaS firms are claimed to challenge the proprietary software vendors. The findings also imply that the conceptualization of SaaS in IS adoption and IT outsourcing studies can be improved.


Software-as-a-Service SaaS Cloud computing Business models Changes Software firms 


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Copyright information

© Springer Nature Switzerland AG 2018

Authors and Affiliations

  • Eetu Luoma
    • 1
    Email author
  • Gabriella Laatikainen
    • 1
  • Oleksiy Mazhelis
    • 1
  1. 1.Faculty of Information TechnologyUniversity of JyväskyläJyväskyläFinland

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