Country Selection for Business Location Under Imperfect Information
One of important problems in international business is evaluation of the relative priority of countries to enter for archiving sustainable business success. The objective of this study is to develop country selection model in imperfect situation, which is characterized with uncertain, imprecise and partially reliable decision-relevant information. The suggested approach is based on use of fuzzy AHP method, that is expected to provide decision makers tool to select more suitable candidate countries for sustainable business success.
KeywordsSustainable international business Country selection model Imperfect information Fuzzy AHP
- 6.Lee, K.W., Han, S.H.: Quantitative analysis for country classification in the construction industry. J. Manag. Eng. (2017)Google Scholar
- 8.Ghauri, P., Elg, U., Sinkovics, R.: Foreign direct investment-location attractiveness for retailing forms in the European Union. In: Ghauri, P.N., Oxelheim, L. (eds.) European Union and the Race for Foreign Direct Investment in Europe, pp. 407–428. Oxford, Pergamon (2004)Google Scholar