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Application of Neural Networks for Segmentation of Catering Services Market Within the Overall System of Consumer Market on the Model of Restaurant Business with the Aim to Advance the Efficiency of Marketing Policy

  • Alekperov Ramiz Balashirin
  • Iskenderli Ilhama TarlanEmail author
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 896)

Abstract

The subject of classification of catering services market from the standpoint of prospecting of the best market positioning is considered with the aim to identify the means of effective organization of marketing policy.

Keywords

Segmentation of catering services market Consumer market Neural network Neural network with Kohonen’s layer 

References

  1. 1.
    Aliev, R.A., Fazlollahi, B., Aliev, R.R.: Soft Computing and its Applications in Business and Economics. Springer, Heidelberg (2004)CrossRefGoogle Scholar
  2. 2.
    Kohonen, T.: Self-Organizing Maps, 3rd Extended edn. Springer, New York (2001). ISBN 978-3-540-67921-9CrossRefGoogle Scholar
  3. 3.
    Beale, M.H., Hagan, M.T., Demuth, H.B.: Neural Network Toolbox. User’s Guide. Math Works, Inc., Natick (2014)Google Scholar

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Alekperov Ramiz Balashirin
    • 1
  • Iskenderli Ilhama Tarlan
    • 2
    Email author
  1. 1.Department of Computing EngineeringOdlar Yurdu UniversityBakuAzerbaijan
  2. 2.Department of Economy, International Relationships and Social SciencesOdlar Yurdu UniversityBakuAzerbaijan

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