Leveraging on Transmedia Entertainment Education to Augment Tourists’ Awareness Towards Social Issues

  • Mara DionisioEmail author
  • Valentina Nisi
  • Nuno Correia
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 11318)


Stories are increasingly becoming an important technique to engage, inspire and gather audiences online and offline. Interactive technologies provide the tools to empower audiences to participate in new interactive storytelling experiences applied to tourism. We envisage that in this context transmedia entertainment-education experiences combining a compelling story with engaging technologies can expose tourists towards local pressing issues and social good while providing them with a rich entertaining and educating experience. We describe the research approach that leads to design and implementation of a bespoke transmedia entertainment education experience: Fragments of Laura. The experience was designed to encourage visitors to learn about Madeira’s rich natural heritage and develop knowledge and awareness about its history and biodiversity.


Transmedia Storytelling Entertainment Education Mobile technologies Tourism experience Research through design 


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Copyright information

© Springer Nature Switzerland AG 2018

Authors and Affiliations

  1. 1.Madeira-ITIUniversity of MadeiraFunchalPortugal
  2. 2.Faculdade de Ciencias e Tecnologia da Universidade Nova de LisboaLisbonPortugal

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