Value Creation in Service Over the Last Two Decades: A Meta-Analysis

  • Abdelouahab El BoukhariEmail author
  • Rachid Oumlil
  • Allal Achaba
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)


During the last two decades, value creation has been considered as a central topic for discussion. Various studies have focused on variables that affect the value creation process, such as service quality and customer satisfaction. Others have emphasized the measure of the value created. However, the literature is still not fully articulated and the measurement systems are traditional. Accordingly, we conducted a meta-analysis of value creation in service by addressing the following questions: What is value creation? What are the indicators mobilized in value creation literature in service? This literature review covers a period from 1996 to 2017. The objective of this study is to provide a better understanding of value creation, as well as to conceptualize this concept in service based on the commonly cited indicators.


Value creation Value co-creation Value in use Value in exchange Service sectors Indicators 

JEL Classification

M31 marketing 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Abdelouahab El Boukhari
    • 1
    Email author
  • Rachid Oumlil
    • 1
  • Allal Achaba
    • 1
  1. 1.ENCG AgadirIbn Zohr UniversityAgadirMorocco

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