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Central Government Tourism Policy and the Development of Sports Tourism in Mass Tourism Areas: The Case of Crete

  • Leonidas GaitanakisEmail author
  • Ourania Vrondou
  • Stella Leivadi
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)

Abstract

The dynamics of tourism in the global economy define a series of realigning with social and political implications. Changing trends and demand in tourism are proof that this is a “heavy industry” for development at national and regional level especially at traditional destinations. The development of tourism benefits from an effective policy scheme. The development of the tourism product in Greece during the last two decades was heavily based on the model of mass tourism. The product diversification pursued through special and alternative forms of tourism needs a coherent developmental policy in order to gain a competitive advantage in the international tourism clientele. The aim of the research is the examination of the reactions expressed within the central government structure regarding a potential sport tourism development on the traditional tourism destination of Crete as part of a rejuvenation strategy. The analysis produced valuable insight into the role of government in policy making for the development of sports tourism. The study extends to the examination of related stakeholders interaction with the central tourism making mechanisms proving that the process of sport tourism development is a challenging process.

Keywords

Sports tourism Tourism development Public tourism policy 

JEL Classification

Z32 

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Leonidas Gaitanakis
    • 1
    Email author
  • Ourania Vrondou
    • 1
  • Stella Leivadi
    • 2
  1. 1.Department of Sports ManagementUniversity of the PeloponneseSpartaGreece
  2. 2.Business School, Sports Management ProgramAmerican College of GreeceAthensGreece

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