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Neoliberalism: A Mythical and Meaningful Term Devoid of Any Deep Thought

  • Philipp Aerni
Chapter
Part of the SpringerBriefs in Economics book series (BRIEFSECONOMICS)

Abstract

This chapter applies Roland Barthes’ analysis of the mythical accounts that underpinned the belief system of the bourgeois ideology in France during the Cold War period to the contemporary narratives that unite anti-globalization movements today. They have in common a tendency to reduce the complexity of local stories to timeless motives and stereotypes associated with different actors that are either in favor or against the ‘good cause’.

Copyright information

© The Author(s), under exclusive license to Springer Nature Switzerland AG 2018

Authors and Affiliations

  1. 1.Center for Corporate Responsibility and Sustainability (CCRS) at the University of ZurichZürichSwitzerland

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