The General Steps in the Speechwriting Process
In this chapter, we outline the general steps speechwriters ought to follow in the process of writing speeches for others. These guidelines are flexible and allow for comfortable adaptation given the varied implementation of speechwriting practices as well as the different approaches in the European and American systems. Our model follows the classical perspective that focuses on topic selection, the speaker-speechwriter negotiation of rhetorical constraints of context and audience as well as determining the fitting style and delivery. The chapter also develops a master rhetorical plan that can be used as a prompt or an outline for speechwriters when drafting a speech, covering the key variables of speech, situation, audience, and a suitable mode of communication.