Conclusion: Forward to the Economy, Back to the Culture
The book concludes by indicating how this research advances and contributes to the discipline and by suggesting a “return-to-culture” approach to studying film distribution—i.e. as we move forward and put value on the economic, there is a need to look back on the cultural aspects of the film value chain, which are usually neglected or placed in the background.
- del Mundo, Clodualdo Jr. 2006. “Ang Pelikulang Pilipino Ngayon: Isang Pagsusuri sa Naghihingalong Pasyente [Philippine Cinema Today: An Examination of a Dying Patient].” Professorial Lecture at De La Salle University. 22 March.Google Scholar