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Adblock Usage in Web Advertisement in Poland

  • Artur StrzeleckiEmail author
  • Edyta Abramek
  • Anna Sołtysik-Piorunkiewicz
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 887)

Abstract

Research concerning users blocking advertisements constitutes a new research area both in the scope of analysis of collected data regarding that topic, determinants concerning users blocking advertisements and IT tools. The paper refers to this and systematizes knowledge in the scope of types of online advertisements and methods for blocking them using an adblock, and it identifies reasons and main categories of reasons for users blocking advertisements. The research presented in the paper was confronted with results of an analysis of application of adblocks. The obtained results will facilitate conducting further, more thorough research. Considerations included in the paper can constitute a set of recommendations for publishers displaying advertisements on websites and they can be useful for drawing conclusions and preparing guidelines for projects supporting sustainable development in the scope of online advertising.

Keywords

Adblock Ads blocking Web advertisement 

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Artur Strzelecki
    • 1
    Email author
  • Edyta Abramek
    • 1
  • Anna Sołtysik-Piorunkiewicz
    • 1
  1. 1.Department of InformaticsUniversity of Economics in KatowiceKatowicePoland

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