Old Wine in Old Skins: The Challenges for Modern Management

  • Friedrich Glauner
Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)


Our modern forms of venturing lead into the ‘paradox of destructive wealth creation’. It consists in the fact that our individually rational and, in itself, highly successful economic behaviours lead, on the group level and the level of the whole system, to an outcome which places the social, ecological, and economic sources of this wealth creation process in existential jeopardy. This development demands a new type of economic viability, in which enterprises break with the mental patterns and the shackles of thinking in terms of scarcity, profit, competition, and growth. To this end they must adapt to the principle of the awareness economy is the active creation of resource and value-adding cycles of participation that fuel holistic, multi-dimensional value creation on all levels, from individual people to companies and entire societies to nature itself. The sum total of all of the transactions between the individual participants will create new and more resources on all of these levels than were consumed to that end. The end result is a natural, multi-dimensional resource creation process that feeds, grows, diversifies, and unfolds the system as a whole.


Viability Mental models Systems Behaviour Rationality Depletion Disruption Externalization Concentration Paradox of destructive wealth creation 


  1. Akerlof, G. A., & Shiller, R. J. (2015). Phishing for phools. The economics of manipulation and deception. Princeton: Princeton University Press.CrossRefGoogle Scholar
  2. Ashby, W. R. (1956). Introduction to cybernetics. London: Methuen.Google Scholar
  3. Ayres, R., & Warr, B. (2005). Accounting for growth: The role of physical work. Structural Change and Economic Dynamics, 16(2), 181–209. Scholar
  4. Ayres, R., & Warr, B. (2009). The economic growth engine: How energy and work drive material prosperity. Cheltenham: Edward Elgar Publishing.CrossRefGoogle Scholar
  5. BCG (Boston Consulting Group). (2015). Global wealth 2015: Winning the growth game.
  6. Bourdieu, P. (1984). Distinction: A social critique of the judgement of taste. Cambridge, MA: Harvard University Press.Google Scholar
  7. Braungart, M., & McDonough, W. (2002). Cradle to cradle: Remaking the way we make things. New York: North Point Press.Google Scholar
  8. Braungart, M., & McDonough, W. (2013). The upcycle. Beyond sustainability—Designing for abundance. New York: Melcher/North Point Press (deutsch: Intelligente Verschwendung. The Ubcycle: Auf dem Weg in eine neue Überflussgesellschaft. Munich: oekom).Google Scholar
  9. Bryan, L., & Farrell, D. (1996). Market unbound: Unleashing global capitalism. New York: Wiley.Google Scholar
  10. Brynjolfsson, E., & McAfee, A. (2014). The second machine age. Work, progress, and prosperity in a time of brilliant technologies. New York: Norton.Google Scholar
  11. Commerzbank. (2015). Management im Wandel. Digitaler, effizienter, flexibler! Frankfurt: Commerzbank AG.Google Scholar
  12. Crouch, C. (2016). The knowledge corrupters. Hidden consequences of the financial takeover of public life. Malden, MA: Polity.Google Scholar
  13. Davis, M. (2003). GDP by language (Unicode Technical Note #13).
  14. Dawes, R. H. (1980). Social dilemmas. Annual Review of Psychology, 31, 163–193.CrossRefGoogle Scholar
  15. Donaldson, T., & Walsh, J. P. (2015). Toward a theory of business. Research in Organizational Behavior, 35, 181–207.CrossRefGoogle Scholar
  16. Dunbar, R. I. M. (1988). Theory of mind and the evolution of language. In J. R. Hurford, M. Studdert-Kennedy, & C. Knight (Eds.), Approaches to the evolution of language (pp. 92–110). Cambridge: Cambridge University Press.Google Scholar
  17. Dunbar, R. I. M. (1992). Necortec size as a constraint on group size in primates. Journal of Human Evolution, 20, 469–493.CrossRefGoogle Scholar
  18. Dunbar, R. I. M. (1993). Coevolution of neocortical size, group size and language in humans. Behavioral and Brain Sciences, 16, 681–735.CrossRefGoogle Scholar
  19. Dunbar, R. I. M., & Hill, R. A. (2003). Social network size in humans. Human Nature, 14(1), 53–72.CrossRefGoogle Scholar
  20. Elegido, J. (2009). Business education and erosion of character. African Journal of Business Ethics, 4(1), 16–24.Google Scholar
  21. Ethnologue. (2017). How many languages are there in the world?,
  22. Felber, C. (2010). Die Gemeinwohl-Ökonomie: Das Wirtschaftsmodell der Zukunft. Wien: Deuticke.Google Scholar
  23. Foerster, H. von (1972). Bemerkungen zu einer Epistemologie des Lebendigen. In ders. (1993, 1985): Sicht und Einsicht. Versuch einer Brücke (pp. 81–93). Braunschweig: Viehweg (original version: Notes on an Epistemology for Living Things, BCL Report No.9.3, Biological Computer Laboratory, University of Illinois, Urbana/Ill).Google Scholar
  24. Frank, R. H. (2011). The Darwin economy. Liberty, competition, and the common good. Princeton: Princeton University Press.Google Scholar
  25. Frank, R. H., & Cook, P. J. (1995). The winner-take-all society. How more and more Americans compete for ever fewer and bigger prizes, encouraging economic waste, income inequality, and an impoverished cultural life. New York: The Free Press.Google Scholar
  26. Frankl, V. E. (1985). Der Mensch vor der Frage nach dem Sinn. Eine Auswahl aus dem Gesamtwerk. Munich: Piper (17th ed., 2004).Google Scholar
  27. Frankl, V. E. (1994). Logotherapie und Existenzanalyse. Texte aus sechs Jahrzehnten. Berlin: Quint.Google Scholar
  28. Frey, C. B., & Osborne, M. A. (2013, September 17). The future of employment: How susceptible are jobs to computerisation?
  29. Fullerton, J. (2015). Regenerative capitalism. How universal principles and patterns will shape our new economy. Capital Institute.
  30. Ghoshal, S., & Moran, P. (1996). Bad for practice: A critique of the transaction cost theory. Academy of Managemente Review, 21(1), 13–47.CrossRefGoogle Scholar
  31. Glasersfeld, E. von (1995). Radical constructivism. A way of knowing and learning. London: Falmer.Google Scholar
  32. Glauner, F. (2016). Future viability, business models, and values. Strategy, business management, and economy in disruptive markets. Heidelberg: Springer.Google Scholar
  33. Glauner, F. (2018a). Redefining economy: Why shared value is not enough. In M. Scholz, G. de los Reyes, & M. Pfitzer (Eds.), Competitiveness Review. Special Issue “Creating shared value: Restoring the legitimacy of business and advancing competitiveness”.Google Scholar
  34. Glauner, F. (2018b). Innovation, business models, and catastrophe. Reframing the mental model for innovation management. In R. Altenburger (Ed.), Innovation management and CSR. Social responsibility as a competitive advantage, concepts and cases. Heidelberg: Springer.Google Scholar
  35. Glauner, F. (2018c). Vices, virtues, and values. A business case on family enterprise and its philosophical implications implementing humanistic management practices. In E. von Kimakowitz, C. Dierksmeier, C. Largacha, & H. Schirovsky (Eds.), Humanistic management in practice (Vol. 2). New York: Palgrave MacMillan, Springer.Google Scholar
  36. Greene, J. (2013). Moral tribes. Emotion, reason, and the gap between us and them. New York: Penguin.Google Scholar
  37. Hardin, G. (1968). The tragedy of the commons. Science, 162(3859), 1243–1248.CrossRefGoogle Scholar
  38. Hawken, P., Lovins, A., & Lovins, H. (1999). Natural capitalism: Creating the next industrial revolution. Boston: Little, Brown & Company.Google Scholar
  39. ING-Diba-Bank. (2015, May 2). Machines can replace 18 million workers. DIE WELT.
  40. IPBES. (2018). Media release: Worsening worldwide land degradation now ‘critical’, undermining well-being of 3.2 billion people.
  41. Jensen, M. C., & Meckling, W. H. (1976). Theory of the firm: Managerial behaviour, agency costs and ownership structure. Journal of Financial Economics, 3(4), 305–360.CrossRefGoogle Scholar
  42. Kahneman, D. (2011). Thinking, fast and slow. New York: Farrar, Strauss and Giroux.Google Scholar
  43. Keynes, J. M. (1923). A tract on monetary reform. London: Macmillan.Google Scholar
  44. Kochhar, R., & Oats, R. (2015). A global middle class is more promise than reality. Pew Research Center.
  45. Kocic, A. (2015, June). Work crisis—A divided tale of labour markets. In Deutsche Bank Konzept. Reflections on unusual issues (pp. 46–53).
  46. Maslow, Abraham H. 1954: Motivation and personality. Harper Row New YorkGoogle Scholar
  47. Maslow, A. H. (2011). Toward a psychology of being. Blacksburg, VA: Wilder.Google Scholar
  48. Maturana, Humberto R. 1970: Biology of cognition (Biological Computer Laboratory Research Report BCL 9.0). Urbana, IL: University of Illinois.Google Scholar
  49. Maturana, H. R. (1978). Biology of language: Epistemology of reality. In G. A. Miller & E. Lenneberg (Eds.), Psychology and biology of language and thought: Essays in honor of Eric Lenneberg (pp. 27–63). New York: Academic Press.Google Scholar
  50. Maturana, H. R., & Varela, F. J. (1975). Autopoetic systems. A characterization of the living organization (Biological Computer Laboratory Research Report BCL 9.4). Urbana, IL: University of Illinois.Google Scholar
  51. McClelland, David 1961 The Achieving Society. Van Nostrand, PrincetonCrossRefGoogle Scholar
  52. McClelland, D. (1984). Human motivation. Cambridge: Cambridge University Press.Google Scholar
  53. McDonald, P. (2016, August 1–3). Neuroscientific insights into sustainability. Challenges and barriers. Paper delivered at the 3rd International Conference on CSR, Sustainability, Ethics & Governance, Cologne Business School.Google Scholar
  54. McDonald, P., & Tang, Y.-Y. (2014). Neuroscientific insights into management development: Theoretical propositions and practical implications. Group and Organization Management, 39(5), 475–503.CrossRefGoogle Scholar
  55. Miller, D. T. (1999). The norm of self-interest. American Psychologist, 54(12), 1053–1060.CrossRefGoogle Scholar
  56. Mischel, W. (2014). The marshmallow test: Mastering self-control. New York: Little Brown.Google Scholar
  57. Mischel, W., Shoda, Y., & Rodriguez, M. L. (1989). Delay of gratification in children. Science, 244(4907), 933–938.CrossRefGoogle Scholar
  58. Moseley, Christopher (2010): UNESCO atlas of the world’s languages in danger (3rd ed.). Paris: UNESCO (2011).
  59. Motesharrei, S., Rivas, J., & Kalnay, E. (2014). Human and nature dynamics (HANDY): Modeling inequality and use of resources in the collapse or sustainability of societies. Ecological Economics, 101(May), 90–102. Scholar
  60. Pauli, G. (1998). Upsizing: The road to zero emissions. Sheffield: Greenleaf.Google Scholar
  61. Pauli, G. (2010). The blue economy. 10 Years, 100 innovations, 100 million jobs. Taos: Paradigm.Google Scholar
  62. Pirson, M. A. (2017). Humanistic management: Protecting dignity and promoting well-being. Cambridge: Cambridge University Press.CrossRefGoogle Scholar
  63. Porter, M. E., & Kramer, M. R. (2011). Shared value. How to reinvent capitalism—And unleash a wave of innovation and growth. Harvard Business Review, 1, 62–77.Google Scholar
  64. Ries, A., & Trout, J. (1986). Positioning—The battle for your mind. Columbus: McGraw-Hill.Google Scholar
  65. Robbins, L. (1932). An essay on the nature and significance of economic science. London: Macmillan.Google Scholar
  66. Schumpeter, J. A. (1942). Capitalism, socialism and democracy. London: Routledge (1994).Google Scholar
  67. Seba, T. (2006). Winners take all. The 9 fundamental rules of high tech strategy. San Francisco, CA: Seba Group.Google Scholar
  68. Seba, T. (2014). Clean disruption of energy and transportation. How silicon valley will make oil, nuclear, natural gas, coal, electric utilities and conventional cars obsolete by 2030. San Francisco, CA: Seba Group.Google Scholar
  69. Shoda, Y., Mischel, W., & Peake, P. K. (1990). Predicting adolescent cognitive and self-regulatory competencies from preschool delay of gratification: Identifying diagnostic conditions. Developmental Psychology, 26(6), 978–986.CrossRefGoogle Scholar
  70. Solow, R. M. (1956). A contribution to the theory of economic growth. Quarterly Journal of Economics, 70, 65–94. Scholar
  71. Stiglitz, J. E. (2012). The price of inequality. How today’s divided society endangers our future. New York: Norton.Google Scholar
  72. Stuchtey, M., Enkvist, P.-A., & Zumwinkel, K. (2016). A good disruption. Redefining growth in the twenty-first century. London: Bloomsbury.Google Scholar
  73. von Foerster, H. (1973). Über das Konstruieren von Wirklichkeiten. In: ders. (1985) Sicht und Einsicht (pp. 25–41). Braunschweig: Viehweg (original version: On constructing a reality. In: F. E. Reiser (Ed.), Environmental design research (Vol. 2, pp. 35–46). Stroudberg, 1973).Google Scholar
  74. von Foerster, H. (1974). Kybernetik einer Erkenntnistheorie. In ders. (1985) Sicht und Einsicht (pp. 65–79). Braunschweig: Viehweg.Google Scholar
  75. von Foerster, H. (1981). On cybernetics of cybernetics and social theory. In G. Roth & H. Schwegler (Eds.), Self-organizing systems. An interdisciplinary approach (pp. 102–105). Frankfurt: Campus.Google Scholar
  76. Watts, R. G. (2007). Global warming and the future of the earth. Synthesis lectures on energy and the environment: Technology, science, and society (Vol. 1). San Rafael, CA: Morgan & Claypool.Google Scholar
  77. Wiener, N. (1948). Cybernetics or, control and communication in the animal and the machine. Cambridge, MA: MIT Press (2nd ed., 1961).Google Scholar
  78. Wilson, E. O. (1992). The diversity of life. Cambridge, MA: Harvard University Press.Google Scholar

Copyright information

© The Author(s), under exclusive license to Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Friedrich Glauner
    • 1
    • 2
  1. 1.Cultural ImagesGrafenaschauGermany
  2. 2.Weltethos Institut/Global Ethic InstituteEberhard Karls Universität TübingenTübingenGermany

Personalised recommendations