Niche Focused Tourism Development in Small Island Developing States: The Case of Trinidad
The sustainability of small island developing states depends in part on the extent to which these islands can diversify their product offerings in the midst of an increasingly competitive global tourism marketplace. Several approaches to niche focused tourism development have been identified. The focus of this chapter is an analysis of the stakeholder-informed approach adopted by Trinidad in determining its niche tourism products for development. This approach allowed for the inclusion of diverse perspectives and generated a high degree of consensus among the stakeholders. However, there was insufficient focus on external factors that influence niche product development. A more balanced approach is required that considers both the internal and external environments. Further, it is recommended that a balance scorecard model be adopted to rank identified niches as it provides a quantitative dimension to a qualitative process of niche selection.
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