The Impact of Deployment of Armed Soldiers in the City of Jerusalem on Fear of Tourists

  • Blanka HavlíčkováEmail author
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)


In the last years, there are growing numbers of troops with machine guns serving around main Western tourist landmarks. These troops are not hidden in the cars or buildings but standing on visible places to attract public attention. As the main purpose of armed soldier’s presence, authorities declare the prevention of terrorist attacks and psychological support for tourists as well as domestic population. The main objective of the following study is to find out whether the deployment of armed soldiers has a calming and reassuring effect on tourists and their presence works as an illusion of control or if the presence of armed soldiers because of priming functions rather as a stress factor. This paper is based on a quantitative public survey, which was carried out in the form of electronic questioning among 667 Czech respondents, who were randomly split into two treatments and asked about their fear. The result of this paper is that the look at armed soldiers has a statistically significant positive effect on male tourists and the presence of armed soldiers in tourist destinations can therefore work as a good marketing tool for providing feeling of safety.


Tourism Terrorism Priming Illusion of control Security measures 


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Copyright information

© Academy of Marketing Science 2019

Authors and Affiliations

  1. 1.University of EconomicsPragueCzech Republic

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