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Higher Education’s Motives for Corporate Support

  • Morgan R. Clevenger
Chapter

Abstract

Why does higher education want to be engaged with corporations? This chapter discusses the development of and understanding of a relationship between two types of institutions as well as how higher education organizes corporate relations. The major themes emerging from the researcher’s dissertation to answer research question one—Why does a higher education institution accept corporate citizenship engagement and financial support?—include the areas of viable resources, student enrichment, and real-world connectivity. Examples and content are discussed so that higher education representatives know what value they offer and internal motives for wanting business and corporate support.

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Morgan R. Clevenger
    • 1
  1. 1.Post-doctoral Fellow in Corporate Social Responsibility and Global Business EthicsMonarch Business SchoolZugSwitzerland

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