“We’re a Nation of Proud Multicultural Dags”: Multiculturalism and Viewer Identities
The dominant narrative for explaining the popularity of the Eurovision Song Contest in Australia is that it signifies the ongoing connections to Europe built from post-World War II mass migration. While this is certainly the initial foundation for the contest’s popularity, this “European connection narrative” relies upon an image of “multicultural” Australia defined by historical whiteness and Europeanness. This narrative dominates official commentary of the event but also appears in fan perceptions of the contest’s Australian popularity—yet few fans identify ethnic identity or heritage as their defining motivation for watching the contest. Ethnicity emerges as part of the texture of Australian Eurovision fandom, but it is far from its defining feature. Nevertheless, Australian fans feel strongly connected to ideas of multiculturalism and, through this, the world.
KeywordsMulticulturalism Australian immigration Transnationalism Pop cosmopolitanism
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