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Packaging Design to Support Small Business Enterprises in the Republic of El Salvador

  • Alberto Rossa-SierraEmail author
  • Maria Giovanna Trotta
  • Fabiola Cortes-Chavez
  • Francisco González-Madariaga
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 876)

Abstract

As part of the “Program for Economy Promotion and Employment in Central America”, sponsored by German Agency for Technical Cooperation (GIZ), a new mechanism has been created to contribute to the goal of strengthening the competitiveness of micro, small and medium enterprises (SME) in Central America. The first phase of the program (2013–2015) was carried out in Guatemala, El Salvador, Honduras, Nicaragua and Costa Rica, and was used to finance technical assistance on innovative projects in the area of economic development and employment, with an emphasis on youth and women. One of the projects supported by the program was titled “Industrial design and digital manufacturing for better employment of young people in El Salvador and Costa Rica”, one of the goals of the project was to carry out a workhop with young students, developing interventions in the design and development of packaging for small local food production companies in El Salvador. The work developed by the design consultants, consisted in elaborating the didactic material, learning objectives for a course in virtual mode and a presential course where different applications of packaging were developed with SME located in San Salvador. This paper presents the results obtained during the development of the project, the visual and structural analysis, and the new design proposals of the previous packaging used by the SME, as well as a description of the didactic material developed and the evaluation of the intervention. Our research, in accordance with our work experience in the area, presents our economic proposal for the module “Fundamentals of packaging technology”, being approved by the organizing entities. The proposal presented involves the following activities: (a) Development of learning material (b) Selection and coaching of the required trainers (c) Development of the virtual diploma program, in the corresponding module (d) Development of packaging examples for SMEs of the region. It should be noted that the coaching of the people involved, required a stay at Don Bosco University for supervision and application of the virtual diploma module for 3 weeks.

Keywords

Packaging design Small enterprises Central America 

References

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    AIDO: Guía de buenas prácticas para diseñadores de productos industriales impresos. Instituto Tecnológico de Óptica, Color e Imagen, Valencia (2009)Google Scholar
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    Rosa, A.: Marca, envase y embalaje para PyMES. Editorial Universitaria, Universidad de Guadalajara, Guadalajara (2009)Google Scholar
  3. 3.
    Rosa, A., González, F.: Fundamentos de Envase y Embalaje. Editorial del Sindicato de Trabajadores Académicos de la Universidad de Guadalajara, Guadalajara (2016)Google Scholar

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Alberto Rossa-Sierra
    • 1
    Email author
  • Maria Giovanna Trotta
    • 1
  • Fabiola Cortes-Chavez
    • 1
  • Francisco González-Madariaga
    • 2
  1. 1.Universidad Panamericana. Facultad de Ingeniería. Prolongación Calzada Circunvalación Poniente 49ZapopanMexico
  2. 2.Centro Universitario de Arte, Arquitectura y Diseño. Universidad de GuadalajaraGuadalajaraMexico

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