Graphic Design Analysis Model

  • Elisabete RoloEmail author
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 876)


To understand communication design, it is essential to understand what is being done in the present and what has been done in the past. And for that, it is essential to study a large number of works and to analyse them according to coherent criteria, established by an analysis model. In this article, we reflect on a graphic objects analysis model, based on the Laurent Gervereau image analysis grid, described in the book “View, Understand, Analyse Images” (Lisbon: Edições 70, 2007. [Original publishing in French “Voir, Comprendre, Analyser les images”, 1996]), which contemplates three main fields: description, context and interpretation. Its adaptation to graphic design results in an analysis tool that we consider to be universal enough to suit all types of graphic objects, but also sufficiently detailed so that each analysis can be meaningful and relevant.


Graphic design history Analysis Analysis model 



The Author gratefully acknowledges the support to this paper presentation by CIAUD, only possible by National Funds by FCT – Fundação para a Ciência e Tecnologia, Portugal.


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    Gervereau, L.: Ver, Compreender, Analisar as Imagens. Edições 70, Lisboa (2007). [Original publication: Voir, Comprendre, Analyser les images, 1996]Google Scholar
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    Rolo, E.: Olhar | jogo | espírito de serviço: Sebastião Rodrigues e o Design Gráfico em Portugal. Faculdade de Arquitetura da Universidade de Lisboa, Lisboa (2015) [Tese de Doutoramento em design]Google Scholar

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.CIAUD, Lisbon School of ArchitectureUniversidade de LisboaLisbonPortugal

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