Products as Mass Media: Entertainment vs. Edification

  • Del CoatesEmail author
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 876)


The information inherent in a product’s form—evident as contrast and/or novelty of shapes, colors and any other visible characteristics—communicates meanings to viewers via empathic expression. Indeed, mass-produced products, seen daily by millions in homes, workplaces, stores and streets, constitute more pervasive and arguably more compelling mass media than newspapers, radio, TV and movies. As with other mass media the design of a product either entertains audiences by reinforcing existing mindsets or edifies them by changing them in ways that benefit users and society.


Information Contrast Novelty Empathic expression Mass media Entertainment Edification Stereotype 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.San Jose State UniversitySan JoseUSA

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