• Belaid RettabEmail author
  • Kamel Mellahi


This introductory chapter sets the scene for the book. It starts by discussing the concepts of selfishness and sympathy for others and argues that they are not incompatible. It further argues that Middle Eastern cultures and religious values are fully compatible with modern corporate social responsibility (CSR) principles and concepts. The chapter ends with an outline of the book.


Selfishness Sympathy Justice Virtue 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Economic Research and Sustainable Business DevelopmentDubai Chamber of Commerce and IndustryDubaiUnited Arab Emirates
  2. 2.Centre for Responsible BusinessDubai Chamber of Commerce and IndustryDubaiUnited Arab Emirates

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