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The Application of Theory to Intervention Design

Why a Structured Process Is Vital
  • Helena Rubinstein
Chapter

Abstract

To design effective products, services, and interventions, we need to go beyond creativity and gut feel. Rubinstein describes a five-step process that can be applied in business that starts with defining the desired behavioural outcome and takes the reader through approaches for doing a behavioural diagnostic, prioritising the influences on behaviour, identifying suitable behaviour-change techniques, ideating products, services and interventions, and prioritising them, and ends with how to test and evaluate them. The chapter concludes by recommending that the use of a systematic process, grounded in evidence and theory, results in solutions that are more likely to be effective and acceptable to the consumer. A structured approach is essential to narrow down to a small number of product and service ideas and interventions that have a higher probability of success.

Keywords

Behaviour-change techniques Behavioural diagnosis Intervention design Intervention evaluation 

References

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Helena Rubinstein
    • 1
  1. 1.Innovia Technology LtdCambridgeUK

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