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Integration of Applied Linguistics and Business Communication: A Pilot Study

  • Janet MadhuEmail author
Conference paper
Part of the Advances in Science, Technology & Innovation book series (ASTI)

Abstract

This paper gives an insight into integrating Business Communication and Applied Linguistics, and highlights the need for such an interdisciplinary study for a better and effective corporate communication among the students of Higher Education in the UAE. A literature review of the research done in the field of language and linguistics is discussed briefly, where it draws attention to the fact that a research from this perspective has not been done in the region. It also talks about the methodology adopted along with the identified objectives, and the tools used in gauging the results of the findings. Finally, the outcome of the experiment that was conducted, based on the four language skills (Listening, Speaking, Reading, and Writing) is analyzed and a recommendation was arrived at and tried as a remedial course on the relevant students, which had impacted improved and satisfactory results.

Keywords

Business Communication Language Functional linguistics Integration Regional Remedial Recommendation 

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.College of EducationAmerican University in the Emirates, Dubai International Academic CityDubaiUnited Arab Emirates

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