Advertisement

Using a Simulation Game to Teach the Concept of ERP

  • Jennifer NightingaleEmail author
Conference paper
Part of the Advances in Science, Technology & Innovation book series (ASTI)

Abstract

For decades, research has shown how the use of simulations can make a positive impact on student learning. Simulations have the potential to engage students in a higher level of learning that allows understanding of concepts as opposed to rote learning where students “delete” concepts from their brains as soon as they have completed related assessment activities. Simulations are among the most often used pedagogies in industry and government. While the simulations that are used in industry can be much more complex than those integrated into the curriculum, simulations can be extended to student instruction with careful curriculum development. Because undergraduate students have little to no business experience, it can be difficult to understand the concept of Enterprise Resource Planning (ERP) systems. Additionally, post-secondary environments may not have the funding needed to support an ERP for curricular reasons. A simulation game, such as Lemonade Tycoon, can engage students in learning about different modules included in ERP systems along with the concepts of CRM. This simulation or strategy game allows students to manage their own lemonade stand and are responsible for paying rent, hiring staff, purchasing assets and ingredients, manufacturing the product, and collecting customer feedback. These tasks dovetail with several modules included within an ERP such as Manufacturing, Financials, Human Resources, and Sales and Marketing. The use of a simulation in the classroom validates the importance of how information systems are critical to everyone within an organization, not just the IT staff, while involving the students in their own learning.

Keywords

ERP Simulation Active learning CRM Experiential learning 

References

  1. 1.
    Murphy, B., Smark, C.: Convergence of learning experiences for first year tertiary commerce students: are personal response systems the meeting point? J. Am. Acad. Bus. 10(1), 186–191 (2006)Google Scholar
  2. 2.
    Oblinger, D.G., Oblinger, J.L.: Educating Net Gener. EDUCAUSE, Boulder, CO (2005)Google Scholar
  3. 3.
    Skiba, D.J., and Barton, A.J.: Adapting your teaching to accommodate the net generation of learners [electronic version]. Online J. Issues Nurs. 11(2) (2006). Retrieved 25 May 2017, from ProQuest Nursing and Allied Health Source databaseGoogle Scholar
  4. 4.
    Kvavik, R.B.: Convenience, communications, and control: how students use technology. In: Oblinger, D.G., Oblinger, J.L. (eds.) Educating the Net Generation. Educause, Boulder, CO (2005)Google Scholar
  5. 5.
    Hall, J.J.S.B.: Types of Simulation [V0.0 25/01/11]. Chapter 1: Types of Simulation, pp. 1–16 (2011)Google Scholar
  6. 6.
    Duggan, T.: Application of Simulation in Business. http://smallbusiness.chron.com/application-simulation-business-73684.html. Last accessed 28 July 2017
  7. 7.
    Gannage, G.: The Use of Simulations in Business. http://onlinelearningtips.com/2013/05/the-use-of-simulations-in-business. Last accessed 31 July 2017
  8. 8.
    Hoffman, T.: Sidebar: The USDA’s e-Learning Simulation, ComputerWorld, 2003/08/04. http://www.computerworld.com/article/2571111/it-skills-training/sidebar–the-usda-s-e-learning-simulation.html. Last accessed 31 July 2017
  9. 9.
    TechTarget Network: website. http://searchdatamanagement.techtarget.com/definition/predictive-modeling. Last accessed 1 Aug 2017
  10. 10.
    Girard, J.P.: Diapers, Pop-Tarts, and Dog Food, Prairie Business Magazine. http://www.johngirard.net/diapers-pop-tarts-and-dog-food. Last accessed 1 Aug 2017
  11. 11.
    Jackson, J.R.: Learning from experience in business decision games. Calif. Manag. Rev. 1(1), 23–29 (1959)Google Scholar
  12. 12.
    Faria, A.J.: Business simulation games: current usage levels—an update. Simul. Gaming 29(3), 295 (1998)CrossRefGoogle Scholar
  13. 13.
    Seethamraju, R.: Enhancing student learning of enterprise integration and business process orientation through an ERP business simulation game. J. Inf. Syst. Educ. 22(1), 19–29 (2011)Google Scholar
  14. 14.
    Kolb, D.A.: Experiential learning: experience as the source of learning and development. Prentice-Hall, Englewood Cliffs, NJ (1984)Google Scholar
  15. 15.
    Kolb, A., Kolb, D.A.: Learning styles and learning spaces: enhancing experiential learning in higher education. Acad. Manage. Learn. Educ. 4(2), 193–212 (2005)MathSciNetCrossRefGoogle Scholar
  16. 16.
    Kayes, D.C.: Experiential learning and its critics: preserving the role of experience in management learning and education. Acad. Manage. Learn. Educ. 1(2), 137–149 (2002)CrossRefGoogle Scholar
  17. 17.
    Kumar, S., Bhandarker, A.: Experiential learning and its relevance in business school curriculum. Dev. Bus. Simul. Experiential Learn. 44, 244–251 (2017)Google Scholar
  18. 18.
    Gentry, J.W., McGinnis, L.P.: Experiential teaching may lead to experiential learning. Dev. Simul. Experiential Learn. 34, 1–3 (2007)Google Scholar
  19. 19.
    Innovative Learning Solutions: website. https://www.ilsworld.com/corporations.php. Last accessed 2 Aug 2017
  20. 20.
  21. 21.
  22. 22.
    Barker, J.: The Fearless Classroom: A Practical Guide to Experiential Learning Environments. Taylor & Francis, Abingdon, Routledge (2014)CrossRefGoogle Scholar
  23. 23.
    Shen, Y., Nicholson, J., Nicholson, D.: Using a group role-play exercise to engage students in learning business processes and ERP. J. Inf. Syst. Educ. 26(4), 265–280 (2015)Google Scholar
  24. 24.
    Chen, L., Keys, A., Gaber, D.: How does ERPsim influence students’ perceived learning outcomes in an information systems course? An empirical study. J. Inf. Syst. Educ. 26(2), 135–146 (2015)Google Scholar
  25. 25.
    Cronan, T.P., Douglas, D.E.: Assessing ERP learning (management, business process, and skills) and attitudes. J. Organ. End User Comput. 25(2), 59–74 (2013)CrossRefGoogle Scholar
  26. 26.
    Shockwave: website. http://www.shockwave.com/gamelanding/lemonade.jsp. Last accessed 10 Aug 2017
  27. 27.
    Kirkpatrick, D.L.: Evaluating Training Programs: The Four Levels, 2nd edn. Berrett-Koehler, San Francisco, CA (1998)Google Scholar
  28. 28.
    Schumann, P.L., Anderson, P.H., Scott, T.W., Lawton, L.: A framework for evaluating simulations as educational tools. Dev. Bus. Simul. Experiential Learn. 28, 215–220 (2001)Google Scholar

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Slippery Rock University of PennsylvaniaPennsylvaniaUSA

Personalised recommendations