The Creative System of Producing
Producing is one of the most elusive and least understood of all the tasks of commercial record production. In commercial record production the record producer is the person who has overall creative control across the duration of the recording project and is responsible for the musical, technical and aesthetic decisions that fulfil the needs of the artist and (if necessary) the requirements of the record company or music publisher. Each recording project is unique and the record producer’s responsibilities often change to meet the needs of each individual recording project (Burgess in The Art of Record Production, Omnibus Press, London, 2013). This chapter provides an alternative take on the creative system of producing in the recording studio by first contextualizing the domain and field so they apply to the creative system of producing. Side B presents specific examples of the creative system of producing in action including Sylvia Massy’s creative practice of eliciting a performance and Rick Rubin’s creative process of matching artists with the most appropriate musical material.
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