Between the Psychology of Creative Processes and the Dynamics of Innovation in Culture: Semiotic Challenges in the Modeling of Creativity

  • Soraya Liberalquino Melo
  • Kleber Souza Braga
  • Marina Assis Pinheiro
Part of the SpringerBriefs in Psychology book series (BRIEFSPSYCHOL)


Historically the concept of creativity has been used in psychological studies as a way of understanding the emergence of the new in the relationship between individual and culture. Traditionally, it has been associated with an excessively individual or exclusively cultural origin. From the perspective of Cultural Psychology of Semiotic Dynamics, this concept is thought of in its relational character, dependent on the interaction between culture and subjectivity, focusing on the various forms of emergence of the novelty in the world. The emergence of the novelty would be conceived in this perspective as marked by semiotic mediation, by the dialogism implied in the very constitution of the self via the I-other relationship and by the temporal and historical singularity of the agents involved in the creative process. In these contours, the psychology of creativity comes into contact and tension with the so-called innovation culture, which, although it seeks to account for the production of the new artifacts, has a grammar more focused on understanding the uses and diffusion of innovation in society. The concepts then seem to approximate in a way that can be thought almost synonymous. It is understanding innovation as a divergent notion of creativity – that is, as a non-antagonistic opposition – that we want to generate the necessary contrast for a reflection on the challenges of modeling the creative process. Analyzing the zone of stability between creativity and innovation, exploring temporality and otherness as analytical axes seems to be an important exercise for the delimitation and critical reflection of these notions and their resonances.


Creative process Innovation Semiotics Otherness Temporality 


  1. Bruno-Faria, M. de. F., & Fonseca, M. V. de A. (2014). Cultura de Inovação: Conceitos e Modelos Teóricos. Revista de Administração Contemporânea, 18(4), 372–396. Scholar
  2. Dobni, C. B. (2008). Measuring innovation culture in organizations: The development of a generalized innovation culture construct using exploratory factor analysis. European Journal of Innovation Management, 11(4), 539–559. Scholar
  3. Glăveanu, V. P. (2008). Thinking outside the box of individualism: Creativity in light of a socio-cultural approach. Europe’s Journal of Psychology, 4(4). Disponível em: Acesso em: 12 out. 2016.
  4. Glăveanu, V. P. (2009). The cultural genesis of creativity: An emerging paradigm. Revista de Psihologie Scolară, 2(4), 50–63 Disponível em Acesso em: 07 set. 2016.Google Scholar
  5. Glăveanu, V. P. (2010). Paradigms in the study of creativity: introducing the perspective of cultural psychology. LSE research online. New Ideas in Psychology, 28(1), 79–93 Disponível em: Acesso em: 26 set. 2016.CrossRefGoogle Scholar
  6. Glăveanu, V. P. (2015). Creative as a sociocultural act. The Journal for the Theory of Social Behavior, 49(3), 165–180, jun.Google Scholar
  7. Kelley, T. (2005). The ten faces of Innovation, IDEO’s strategies for beating the devil’s advocate & driving creativity throughout your organization. 1ª Edition. New York: Doubleday.Google Scholar
  8. Martins, E., & Martins, N. (2002). An organizational culture model to promote creativity and innovation. Journal of Industrial Psycology, 28(4), 58–65.Google Scholar
  9. Melo, S. L. (2018). Cognição e criatividade: um estudo sobre o processo criativo em uma instituição de inovação. 92 f. Dissertação de Mestrado, Universidade Federal de Pernambuco, CFCH, Psicologia Cognitiva, Recife.Google Scholar
  10. Pinheiro, M., & Meira, L. (2016). As novas tecnologias de evasão da sala de aula: processos cognitivos e políticas públicas. In E. M. Costa Fernandes, & V. O. Donard, Psicólogo frente ao desafio tecnológico: novas identidades, novos campos, novas práticas. Recife: Editora UFPE: UNICAP.Google Scholar
  11. Schumpeter, J. A. (1988). A teoria do desenvolvimento econômico. São Paulo: Nova Cultural.Google Scholar
  12. Valsiner, J. (2014). An invitation to cultural psychology. London, England: SAGE books.Google Scholar
  13. Valsiner, J. (2017). A semiotic approach to creativity. In V. P. Glaveanu (Ed.), The Palgrave handbook of creativity and culture research. UK: Palgrave MacmillanGoogle Scholar
  14. Vygotsky, L. S. (1996). Thought and language. Massachusetts: MIT press.Google Scholar

Copyright information

© The Editor(s) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2018

Authors and Affiliations

  • Soraya Liberalquino Melo
    • 1
  • Kleber Souza Braga
    • 2
  • Marina Assis Pinheiro
    • 3
  1. 1.Cognitive Psychology at Federal University of Pernambuco – UFPERecifeBrazil
  2. 2.Psychology at Federal University of Pernambuco – UFPE, Grupo de Pesquisa de Psicologia dos Processos CriativosRecifeBrazil
  3. 3.Federal University of Pernambuco – UFPE, Grupo de Pesquisa de Psicologia dos Processos CriativosRecifeBrazil

Personalised recommendations