Advertisement

Design for Social Innovation as Designing for Service: The Case of Active Aging in Brazil

  • Carla CipollaEmail author
  • Maíra Prestes Joly
  • Beatriz Watanabe
  • Fernanda Benevides Zanela
  • Márcia Fernandes Tavares
Chapter

Abstract

This study explores the territory of designing for service and design for social innovation. More specifically, it discusses service as a platform of action that enables social change. The theme of aging exemplifies a social issue that is increasingly emerging in Brazil. This study is based on a literature review of key definitions in design for social innovation related to designing for service and on the concept of active aging, which is considered as a key qualitative guideline in designing for service for older people. The analysis relies on a case study divided in two parts: a design exploration developed under the proposed approach with undergraduate students in 2011 and a description of an actual service, started in 2015, that validates it. Results exemplify how social change is promoted through designing for service. This study was developed in the framework of the DESIS Network (Design for Social Innovation and Sustainability) approach and demonstrates how didactic activities developed in DESIS Labs can generate pioneering service concepts, projects, and visions to nurture processes of social change.

References

  1. Alves, J. E. D. (2008). A transição demográfica e a janela de oportunidade. Braudel Papers, 1, 1–13.Google Scholar
  2. Baek, J. S., Meroni, A., & Manzini, E. (2015). A socio-technical approach to design for community resilience: A framework for analysis and design goal forming. Design Studies, 40, 60–84.  https://doi.org/10.1016/j.destud.2015.06.004 CrossRefGoogle Scholar
  3. Bason, C. (2010). Leading public sector innovation: Co-creating for a better society. Bristol: The Policy Press.CrossRefGoogle Scholar
  4. Buchanan, R. (1992). Wicked problems in design thinking. Design Issues, 3(2), 5–21.  https://doi.org/10.2307/1511637 CrossRefGoogle Scholar
  5. Burns, C., Cottam, H., Vanstone, C., & Winhall, J. (2006). RED, transformation design. RED PAPER 02, transformation design. London: Design Council.Google Scholar
  6. Cajaíba-Santana, G. (2014). Social innovation: Moving the field forward. A conceptual framework. Technological Forecasting and Social Change, 82(1), 42–51.  https://doi.org/10.1016/j.techfore.2013.05.008 CrossRefGoogle Scholar
  7. Cipolla, C. (2012). Solutions for relational services. In S. Miettinen & A. Valtonen (Eds.), Service design with theory: Discussions on change, value and methods (pp. 34–40). Rovaniemi: LUP—Lapland University Press.Google Scholar
  8. Cipolla, C., Joly, M. P., & Afonso, R. (2015). Case Study Report: DESIS Network. TRANSIT (Transformative Social Innovation), Project Report. European Union’s Seventh Framework Programme for research, technological development and demonstration, grant agreement no 613169. Accessed February 22, 2018, from http://www.transitsocialinnovation.eu/case-studies
  9. Cipolla, C., & Manzini, E. (2009). Relational services. Knowledge and Policy, 22(1), 45–50.  https://doi.org/10.1007/s12130-009-9066-z CrossRefGoogle Scholar
  10. Costa, C. K. F., Mesquita, R. A., Porto Júnior, S. S., & Massuda, E. M. (2011). Envelhecimento populacional e a necessidade de reforma da saúde pública e da previdência social brasileiras, population aging and the need to reform public health and social security in Brazil. A Economia em Revista, 19(2), 121–131.CrossRefGoogle Scholar
  11. Council of the European Union. (2010). Council conclusions on active aging. In 3019th employment, social policy, health and consumer affairs council meeting (Vol. XXX). Luxembourg: World Health Organization.Google Scholar
  12. Edvardsson, B., & Olsson, J. (1996). Key concepts for new service development. The Service Industries Journal, 16(2), 140–164.  https://doi.org/10.1080/02642069600000019 CrossRefGoogle Scholar
  13. Ideo. (2011). Human centered design toolkit (2nd ed.). Canada: Ideo.Google Scholar
  14. Jégou, F., & Manzini, E. (2008). Collaborative services: Social innovation and design for sustainability. Milan: POLI.design.Google Scholar
  15. Joly, M. P., Cipolla, C., & Manzini, E. (2014). Informal, formal, collaborative: Identifying new models of services within favelas of Rio de Janeiro. In D. Sangiorgi, D. Hands, & E. Murphy (Eds.), Proceedings of the Serv. Des 2014—Service Futures. Service Design and Service Innovation Conference, 9–11 April 2014 (pp. 57–66). Linköping: Linköping University Electronic Press.Google Scholar
  16. Joly, M. P., Straioto, R., & Figueiredo, L. F. (2014). Strategies in design for social innovation within Alto Vale project. Strategic Design Research Journal, 7(2), 74–83.  https://doi.org/10.4013/sdrj.2014.72.04 CrossRefGoogle Scholar
  17. Kalache, A. (2013). The longevity revolution creating a society for all ages. South Australia, Australia: Government of South Australia (Ed.). Accessed February 22, 2018, from http://www.flinders.edu.au/sabs/fcas-files/Publications/The%20Longevity%20Revolution.pdf
  18. Kimbell, L. (2011). Designing for service as one way of designing services. International Journal of Design, 5(2), 41–52.Google Scholar
  19. La 27e Région. (2010). Design Des Politiques Publiques. Paris: La documentation Française.Google Scholar
  20. Lusch, R. F., & Vargo, S. L. (2014). Service-dominant logic: Premises, perspectives, possibilities. Cambridge: Cambridge University Press.Google Scholar
  21. Manzini, E. (2011). Introduction. In A. Meroni & D. Sangiorgi (Eds.), Design for services (pp. 1–6). Aldershot: Gower Publishing.Google Scholar
  22. Manzini, E. (2014). Making things happen: Social innovation and design. Design Issues, 30(1), 57–66.  https://doi.org/10.1162/DESI CrossRefGoogle Scholar
  23. Manzini, E. (2015). Design, when everyone designs. Cambridge: MIT Press.Google Scholar
  24. Manzini, E., & Vezzoli, C. (2002). Product-service systems and sustainability: Opportunities for sustainable solutions. Paris: UNEP Publisher.Google Scholar
  25. Maturijobs. (Ed.). (2016). Maturijobs’ manifesto. Maturijobs. Accessed February 22, 2018, from http://www.maturijobs.com/manifesto
  26. Meroni, A. (2007). Creative communities: People inventing sustainable ways of living. Milan: Edizioni Polidesign.Google Scholar
  27. Miettnen, S., & Koivisto, M. (2009). Designing services with innovative methods. Keuruu: University of Artand Design Helsinki.Google Scholar
  28. Miranda, G. M. D., Mendes, A. C. G., & Silva, A. L. A. (2016). Population aging in Brazil: Current and future social challenges and consequences. Revista Brasileira de Geriatria e Gerontologia, 19(3), 507–519.  https://doi.org/10.1590/1809-98232016019.150140 CrossRefGoogle Scholar
  29. Morelli, N. (2007). Social innovation and new industrial contexts: Can designers ‘industrialize’ socially responsible solutions? Design Issues, 23(4), 3–21.CrossRefGoogle Scholar
  30. Murray, R., Caulier-Grice, J., & Mulgan, G. (2010). The open book of social innovation: Ways to design, develop and grow social innovation. London: Nesta and Young Foundation.Google Scholar
  31. Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. Hoboken, NJ: John Wiley & Sons, Inc.Google Scholar
  32. Pnad. (2009). Pesquisa Nacional por Amostra de Domicílios. Síntese dos Indicadores, National Household Sample Survey. Summary of Indicators, IBGE—Instituto Brasileiro de Pesquisa e Estatística (Ed.). Accessed February 22, 2018, from https://biblioteca.ibge.gov.br/visualizacao/livros/liv45767.pdf
  33. Scrivener, S. (2005). Editorial. CoDesign, 1(1), 1–4.CrossRefGoogle Scholar
  34. Secomandi, F., & Snelders, D. (2011). The object of service design. Design Issues, 27(3), 20–34.CrossRefGoogle Scholar
  35. UN. (Ed.). (2013). World population prospects: The 2012 revision. Highlights and advance tables. New York: United Nations.Google Scholar
  36. Wetter-Edman, K., Sangiorgi, D., Edvardsson, B., Holmlid, S., Grönroos, C., & Mattelmäki, T. (2014). Design for value co-creation: Exploring synergies between design for service and service logic. Service Science, 6(2), 106–121.CrossRefGoogle Scholar
  37. WHO. (Ed.). (2002). Active aging: A policy framework. Geneva: World Health Organization. Accessed February 22, 2018, from http://apps.who.int/iris/bitstream/10665/67215/1/WHO_NMH_NPH_02.8.pdf
  38. WHO. (Ed.). (2015). World report on aging and health. Geneva: World Health Organization. Accessed February 22, 2018, from http://apps.who.int/iris/bitstream/10665/186463/1/9789240694811_eng.pdf?ua=1

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Carla Cipolla
    • 1
  • Maíra Prestes Joly
    • 2
  • Beatriz Watanabe
    • 3
  • Fernanda Benevides Zanela
    • 3
  • Márcia Fernandes Tavares
    • 3
  1. 1.UFRJ – Federal University of Rio de Janeiro, Coppe – Institute for Graduate Studies and Research in Engineering, Cidade Universitária, Centro de TecnologiaIlha do Fundão, Rio de JaneiroBrazil
  2. 2.Faculty of Engineering of the University of PortoPortoPortugal
  3. 3.Rio de JaneiroBrazil

Personalised recommendations