Seeking the Typical Characteristics of Wine Tourists in South Greece
Greece is a popular tourist destination. The diversity of the Greek landscape as well as the history and richness of the Greek vineyard are two basic pillars on which wine tourism can support its development. Especially in a period when Greek tourism blooms, the subsequent growth of wine tourism may contribute to the development of the wine industry. Therefore, it is essential for the Greek wine sector, to profile its wine tourists and identify their motivations in order to devise a better marketing strategy. Currently, there is no available quantitative regional or national market study on which a winery can base its wine tourism strategy.
KeywordsGreece Landscape Vineyard Tourism Wineries Greek Marketing
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