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Seeking the Typical Characteristics of Wine Tourists in South Greece

  • Panagiotis Tataridis
  • Kanellakopoulos Christos
  • Kanellis Anastassios
  • Gatselos Lazaros
Chapter

Abstract

Greece is a popular tourist destination. The diversity of the Greek landscape as well as the history and richness of the Greek vineyard are two basic pillars on which wine tourism can support its development. Especially in a period when Greek tourism blooms, the subsequent growth of wine tourism may contribute to the development of the wine industry. Therefore, it is essential for the Greek wine sector, to profile its wine tourists and identify their motivations in order to devise a better marketing strategy. Currently, there is no available quantitative regional or national market study on which a winery can base its wine tourism strategy.

Keywords

Greece Landscape Vineyard Tourism Wineries Greek Marketing 

References

  1. GWRDC. (2014). Australian Wine Industry Cellar Door Research Study 2013. GWRDC USA-1204 Cellar Door Research Project.Google Scholar
  2. Tataridis, P., Kanellakopoulos, C., Gatselos, L., & Kanellis, A. (2016, October 14–16). Investigating the typical characteristics of winery visitors in Southern Greece. In 1st International Wine Tourism Congress (IMIC 2016), Santorini, Greece.Google Scholar

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Panagiotis Tataridis
    • 1
  • Kanellakopoulos Christos
    • 2
  • Kanellis Anastassios
    • 2
  • Gatselos Lazaros
    • 2
  1. 1.Department of Wine, Vine & Beverage SciencesUniversity of West Attica (UNIWA)AthensGreece
  2. 2.Pan-Hellenic Union of Registered Oenologists (PANEPO)AthensGreece

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