Advertisement

Wine Tourism Destinations Across the Life-Cycle: A Comparison of Northern Greece, Peloponnese and Crete

  • Maria AlebakiEmail author
  • Alex Koutsouris
Chapter

Abstract

Since Macionis’ (Proceedings of tourism down under II: Towards a more sustainable tourism, University of Otago, pp. 264–286, 1996) pioneer work, several authors have sought to connect and interpret both entrepreneurial and regional development aspects of wine tourism by employing the theoretical concept of “Tourism Destination Life-Cycle”. Despite the significant work already carried out over the past two decades (Deery, Mahony, & Moors in Tourism Planning & Development, 9(3), 291–307, 2012; Dodd & Beverland in Tourism Recreation Research, 26(2), 77–80 2001; Skinner in Wine tourism around the world: Development, management and markets, pp. 283–296, 2000; Tomljenovid & Getz in Tourism Review International, 13(1), 31–49, 2009), empirical evidence remains sparse and derives exclusively from studies conducted in New World countries. Therefore, Getz and Brown (International Journal of Wine Marketing, 18(2), 78–97, 2006) stress that long-term sustainability strategies should consider the different patterns of wine tourism across regions and implement benchmarking systems. In a recent review, Thach (Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy, Apple Academic Press (Division of CRC Press with Taylor & Francis): Florida, USA , pp. 115–124, 2016) outlines “Risks of saturation and increasing competition” along with “More sophisticated wine tourism measurements” among the most emerging areas in wine tourism research. Given the aforementioned context, the current chapter applies Tourism Destination Life-Cycle Theory, aiming to explore the development of wine tourism in Greece. In particular, the objective of this study is twofold: a. to present a critical overview of Greece’s wine tourism evolution, current state and future prospects; and b. to provide a cross-regional comparison of three selected wine tourism destinations—namely, Northern Greece, Peloponnese and Crete—on the basis of spatial; Life-Cycle stage; and network development characteristics. In doing so, research employs a mixed-method design, combining literature review; document analysis and in-depth interviews with key stakeholders and national experts of wine tourism.

Keywords

Wine tourism Evolution Wine destination Life-Cycle Strategy Northern Greece Peloponnese Crete 

References

  1. Alebaki, M. (2017). Wine tourism: History, theoretical framework and current research lines. In P. Lytras & P. Tsartas (Eds.), Tourism, tourism development: Contributions of Greek scientists (pp. 313–329). Athens, Greek: Papazisi Publication.Google Scholar
  2. Alebaki, M., & Iakovidou, O. (2010). Initiatives towards wine tourism development in Greece. Enometrica, 3(2), 15–25.Google Scholar
  3. Alebaki, M., Iakovidou, O., & Menexes, G. (2015). Current state and potential of wine tourism in Northern Greece: Weighing winemakers’ perceptions. TOURISMOS: An International Multidisciplinary Journal of Tourism, 9(2), 227–240.Google Scholar
  4. Alebaki, M., & Ioannides, D. (2018). Threats and obstacles to resilience: Insights from the Greek wine tourism sector. In J. Cheer & A. A. Lew (2017). Tourism and resilience: Transnational and comparative perspectives (pp. 132–148). Abingdon: Routledge Advances in Tourism.Google Scholar
  5. Andriotis, K. (2006). Researching the development gap between the hinterland and the coast—evidence from the island of Crete. Tourism Management, 27(4), 629–639.Google Scholar
  6. Beverland, M., & Lockshin, L. S. (2001). Organizational life cycles in small New Zealand wineries. Journal of Small Business Management, 39(4), 354–362.Google Scholar
  7. Boatto, V., Galletto, L., Barisan, L., & Bianchin, F. (2013). The development of wine tourism in the Conegliano Valdobbiadene area. Wine Economics and Policy, 2(2), 93–101.Google Scholar
  8. Bojnec, Š., Jurinčič, I., & Tomljenović, R. (2007). Vloga javne uprave za učinkovitejšo promocijo in trženje vina ter vinskega turizma. In Š. Vršič (Ed.), 3. slovenski vinogradniško-vinarski kongreszbornik referatov (pp. 189–194). Maribor: Grafiti studio.Google Scholar
  9. Boulay, T. (2015). Wine appreciation in ancient Greece. In J. Wilkins & R. Nadeau (Ed.), A companion to food in the ancient world (pp. 273–282). Oxford: Wiley.Google Scholar
  10. Butler, R. W. (1980). The concept of a tourist area cycle of evolution: Implications for management of resources. Canadian Geographer, 24(1), 5–12.Google Scholar
  11. Butler, R. W. (2014). Coastal tourist resorts: History, development and models. ACE: Arquitecture, City and Environment = Arquitectura, Ciudad Y Entorno, 9(25), 203–228.Google Scholar
  12. Carmichael, B. A., & Senese, D. (2014). Competitiveness and sustainability in wine tourism regions: The application of a stage model of destination development to two Canadian wine regions. The Geography of Wine: Regions, Terroir and Techniques, 159–178.  https://doi.org/10.1007/978-94-007-0464-0-9.
  13. Christaller, W. (1963). Some considerations of tourism location in Europe: The peripheral regions—Underdeveloped countries—Recreation areas. Regional Science Association Papers, 12(1), 95–105.Google Scholar
  14. Deery, R., O’Mahony, B., & Moors, R. (2012). Employing a lifecycle typology to generate a unified and strategic approach to regional wine tourism development. Tourism Planning & Development, 9(3), 291–307. Google Scholar
  15. Dodd, T., & Beverland, M. (2001). Winery tourism life-cycle development: A proposed model. Tourism Recreation Research, 26(2), 77–80.Google Scholar
  16. Ferreira, S.L.A., & Hunter, C.A. (2017). Wine tourism development in South Africa: A geographical analysis. Tourism Geographies, 19(5), 1–23.  https://doi.org/10.1080/14616688.2017.1298152.
  17. Gazulla, M., M Raugei, C. M., & Fullana-i-Palmer, P. (2010). Taking a life cycle look at crianza wine production in Spain: Where are the bottlenecks? The International Journal of Life Cycle Assessment, 15(4), 330–337.Google Scholar
  18. Getz, D. (1992). Tourism planning and destination life cycle. Annals of Tourism Research, 19(1), 752–770.Google Scholar
  19. Getz, D. (2000). Explore wine tourism: Management, development, destinations. New York: Cognizant Communication.Google Scholar
  20. Getz, D., & Brown, G. (2006). Benchmarking wine tourism development: The case of the Okanagan Valley, BC, Canada. International Journal of Wine Marketing, 18(2), 78–97.Google Scholar
  21. Getz, D., Dowling, R., Carlsen, J., & Anderson, D. (1999). Critical success factors for wine tourism. International Journal of Wine Marketing, 11(3), 20–43.Google Scholar
  22. Gilbert, E. (1939). The growth of Island and seaside health resorts in England. Scottish Geographical Magazine, 55(1),16–35.Google Scholar
  23. Hall, M. (2005). Rural wine and food tourism cluster and network development. In D. Hall, M. Mitchell, & I. Kirkpatrick (Eds.), Rural tourism and sustainable business (pp. 149–164). Clevedon: Channel View Publications.Google Scholar
  24. Hurst, C., Thisse, J. F., & Vanhoudt, P. (2000). What diagnosis for Europe’s ailing regions? EIB Papers, 5(1), 9–30.Google Scholar
  25. Johnston, S. (2006). The ontological foundation of the TALC. In W. Butler (Ed.). The tourism area life cycle vol. 2, conceptual and theoretical issues, pp. 7–28). Clevedon: Channel View Publications.Google Scholar
  26. Jurinčič, I., & Bojnec, Š. (2009). Wine tourism development: The case of the wine district in Slovenia. TOURISM, 57(4), 435–448.Google Scholar
  27. Konsolas N., Papadaskalopoulos A., & Plaskovitis I. (2002). Regional development in Greece. Berlin: Springer.Google Scholar
  28. Lazarakis, K. (2016). Guide to the wines of Greece (p. 150). Athens: EDOAO and Enterprise Greece. Retrieved from http://customers.peakad.gr/wines_of_greece/guide/english/mobile/index.html#p=1. Accessed October 27, 2017.
  29. Macionis, N. (1996). Wine tourism in Australia. In Proceedings of tourism down under II: Towards a more sustainable tourism (pp. 264–286). University of Otago.Google Scholar
  30. Matzarakis, A., & Nastos, P. (2011). Analysis of tourism potential for Crete Island, Greece. Global Nest Journal, 13(2), 141–149.Google Scholar
  31. O’Rand, A. M., & Krecker, M. L. (1990). Concepts of the life cycle: Their history, meanings and uses in the social sciences. Annual Review of Sociology, 16(1), 241–262.Google Scholar
  32. Papadopoulos, A. (2010). Reclaiming local food production and the local-expert knowledge nexus in two wine-producing areas in Greece. In E. Fonte & A. Papadopoulos (Eds.), Naming food after places: Food relocalisation and knowledge dynamics in rural development (pp. 237–264). Farnham: Ashgate.Google Scholar
  33. Peloponnese Wine Roads. (2017). Retrieved from http://peloponnesewineroads.com/. Accessed September 27, 2017.
  34. Poitras, L., & Getz, D. (2006). Sustainable wine tourism: The host community perspective. Journal of Sustainable Tourism, 14(5), 425–448.Google Scholar
  35. Skinner, A. M. (2000). Napa Valley, California: A model of wine region development. In C. M. Hall, L. Sharples, B. Cambourne, N. Macionis, R. Mitchell, & G. Johnson (Eds.), Wine tourism around the world: Development, management and markets (pp. 283–296). London and New York: Routledge.Google Scholar
  36. Thach, L. (2016). Emerging issues in wine tourism. In K. Lee (Ed.), Strategic winery tourism and management: Building competitive winery tourism and winery management strategy (p. 290). Palm Bay, FL: Apple Academic Press (Division of CRC Press with Taylor & Francis).Google Scholar
  37. Tomljenović, R., & Getz. D. (2009). Life-cycle stages in wine tourism development: A comparison of wine regions in Croatia and Canada. Tourism Review International, 13(1), 31–49.Google Scholar
  38. Tourism Generis (2017). Greece—Hotel beds by prefecture and year. Retrieved from http://www.tourism-generis.com/. Accessed September 25, 2017.
  39. Vo Thanh, T., & Kirova, V. (2018). Wine tourism experience: A netnography study. Journal of Business Research, 83(1), 30–37.Google Scholar
  40. Wine Plus. (2017). Wines of Northern Greece. A wine tourism guide. Retrieved from http://www.wineplus.gr/. Accessed September 25, 2017.
  41. Wine Roads of Northern Greece (2017). About wines of North Greece. Retrieved from www.wineroads.gr/eng/news_in.php?nid=623. Accessed October 10, 2017.

Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Agricultural Economics Research Institute (AGRERI)Hellenic Agricultural Organization DIMITRAAthensGreece
  2. 2.Department of Agricultural Economics & Rural DevelopmentAgricultural University of AthensAthensGreece

Personalised recommendations