Why Create?

  • Erik Knudsen


In this chapter we will ask a number of questions: How are we moved to create? What drives us? What is it we want to express? Starting from the Self—that paradoxical Jungian notion of the deeply personal selfless interaction with the, largely subconscious, collective whole—this chapter will look at feelings and their role in causing and motivating the development of an idea. We will explore the journey of a fragile notion manifested as a feeling and chart the journey through a creative and industrial process, through an expressive form, to the impact in the hearts and minds of others.


Creativity Emotions Feelings Ideas Personal StoryLab 

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Erik Knudsen
    • 1
  1. 1.University of Central LancashirePrestonUK

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