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Characteristics of Heritage Conservation Services

  • Izabella Parowicz
Chapter

Abstract

This chapter is dedicated to the very specific nature of heritage conservation services, which usually is not fully comprehended by lay people, let alone by those who have never had an opportunity to use them. It explains how heritage conservation services are to be interpreted in the language of marketing and management. The sources of competitive advantage in conservation services are presented, that is, ways in which conservation service providers can positively distinguish themselves from competitors, thus enhancing their relative attractiveness in the customers’ eyes. Among these sources, the following aspects are thoroughly analysed: the conservation service product (understood as a set of benefits aiming to satisfy customers’ needs), the quality of conservation services and the price of conservation services.

Keywords

Characteristics of heritage conservation services Sources of competitive advantage Conservation service product Service quality Pricing 

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Izabella Parowicz
    • 1
  1. 1.Chair of Strategies for European Cultural HeritageEuropean University ViadrinaFrankfurt (Oder)Germany

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