Marketing Principles and Behavioral Medicine

An Overview
  • Kathleen A. Brehony
  • Lee W. Frederiksen
  • Laura J. Solomon

Abstract

The dramatic increase in the human life span in the twentieth century has been largely attributed to major advancements in disease control. For example, in the United States an average of 21,000 cases of poliomyelitis per year was reported in the 5-year period before the introduction of the polio vaccine in 1955. As a result of mass immunization campaigns, the incidence of this disease was reduced to seven reported cases annually by 1974 (Berkow, 1977). Currently, there are no epidemics of polio, smallpox, cholera, leprosy, or malaria in this country, but other major health problems continue unabated.

Keywords

Behavioral Medicine Marketing Strategy Social Marketing Market Segmentation Social Marketer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media New York 1984

Authors and Affiliations

  • Kathleen A. Brehony
    • 1
  • Lee W. Frederiksen
    • 2
  • Laura J. Solomon
    • 3
  1. 1.Phobia Clinic of Southwest VirginiaRoanokeUSA
  2. 2.Department of PsychologyVirginia Polytechnic Institute and State UniversityBlacksburgUSA
  3. 3.Department of PsychologyUniversity of VermontBurlingtonUSA

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