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People Are Media Companies

The state of the advertising industry, decentralization of attention and how people overtook traditional media
  • Aron Levin
Chapter

Abstract

What’s the current state of the advertising industry? How is traditional advertising perceived by millennials and Generation Z (Gen Z)? Why are media dollars moving from traditional publishers to people? What is the future of the influencer marketing industry?

Copyright information

© Aron Levin 2020

Authors and Affiliations

  • Aron Levin
    • 1
  1. 1.StockholmSweden

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