Adding Google Analytics
While SharePoint is no longer designed for public-facing web sites, it can still be quite useful to track your usage and other data. At the Air Force Academy, our communications management team used to create monthly newsletters that were customized SharePoint pages. Since the built-in usage statistics were fairly primitive (this was SharePoint 2013), I decided to try Google Analytics. Figure 173 shows an example of a Behavior Overview report for a particular SharePoint page in Google Analytics.